Much Music Video Awards Then and Now

Cashbox Canada MMVA.jpg

Submitted by Michael E. Willams

The very first MMVA’s 1990 (all the VJ's co-hosted) is almost like ancient history now!  It was the brainchild of our fearless leader, the late great, John Martin. There was the  amazing Nancy Oliver, the best production crew in TV and an insanely wonderful cast of characters.  Another key member of the creative team was Thomas O’Neill, (aka “Got the Feel” O’Neill),  director and writer . We were  all caught on film just being ourselves. John Martin created the vision, Nancy Oliver made it possible and the crew executed it and made it happen. Of course, Moses hired us all!
We threw the best parties around and filmed it. They were a bi-product of the launch of Much Music on August 31st 1984. Oh the one rule was when you started hearing drinks hit the floor, hit the door, as the  shit was about to go off. They call that reality TV now.  John had the idea for the MMVA's. We had no budget.  We  talked people into performing and participating in crazy antics and skits. It worked!  They would always do  more than you expected!

Today the MMVA’s - the broadcasting of the unexpected -  with off the hook performances and live crowd experiences continue with the added value of new media. Wish they had that in my day! The lineup is the perfect 2012 summer party soundtrack,  from the Katie Perry to the host LMAFO. My favorites are Nelly, Justin Bieber  and Flo Rida.  LMFAO need to kill SerIous Party Rocking and make us forget about their  last 2 terrible awards show performances. Flo Rida will be out to kill. I want the performers to compete and leave blood on the stage with career changing, unforgettable performances!

And they are all playing live.  Cool! Good luck to all the nominees.   One Day June 15th, one nation under a groove of the nation’s music station - Much Music. I  still love it! The  party not to be missed will be broadcast on Fuse, in the US.

The MMVA's is one of the few Much Music Traditions that has remained and pays homage to John Martin, Moses and Nancy Oliver, and the way things were like the Christmas tree toss …

We all shared one thing, faith in the Canadian Musician and that in itself is always worth celebrating!

Cheers and Enjoy, Michael E. Williams

*****

Michael E. WilliamsMichael E. Williams

 

Toronto, ON (May 15, 2012) – Earlier today MuchMusic announced the nominees for the 2012 MUCHMUSIC VIDEO AWARDS, live on NEW.MUSIC.LIVE. Audience members joined the NEW.MUSIC.LIVE. team and special guests to announce that Vancouver’s own punk rockers Marianas Trench took the lead this year with an incredible seven nominations. Toronto’s own superstar Drake tied with pop-rockers Hedley with five nominations each, while Down With Webster and pop darling Carly Rae Jepsen tied with four nominations each. Previously announced co-hosts and performers, as well as first time nominees, LMFAO also snagged two nominations. Additional first time nominees include Adele, Anjulie, The Sheepdogs and Victoria Duffield. The nominees join previously announced performer, international teenage dream and double nominee Katy Perry and party-rockin’ co-hosts LMFAO at the biggest street party on the planet, airing live Sunday, June 17 at 9 p.m. ET on MuchMusic. The 2012 MMVA awards also air live on Fuse in the U.S., the national music television network of The Madison Square Garden Company. The MMVAs RED CARPET SPECIAL kicks it all off at 8 p.m. ET.

“Congratulations to each and every one of this years nominees!” said Sheila Sullivan, Executive Producer, 2012 MUCHMUSIC VIDEO AWARDS. “The MMVAs allow fans to celebrate the brightest stars in music at the biggest street party in the country. This year is no different and we are thrilled to celebrate such a diverse list of incredible home-grown talent.”

Also announced today were this year’s wildcard nominee winners for the UR FAVE categories. They are:

UR Fave Video of the Year – Simple Plan f. Sean Paul (“Summer Paradise”)
UR Fave International Artist or Group – Adele
UR Fave Artist or Group – Hedley

Fans can get involved behind the scenes by helping pick the winner in each UR FAVE category. The full list of UR Fave Finalists can be found here. Fans can vote for their faves at  mmva.muchmusic.com/vote/.

Stay tuned to Much, muchmusic.com, and follow @muchmusic for more details.

Follow the countdown to the MMVAs on muchmusic.com or on Twitter @MuchMusic to get the latest announcements on performers, presenters, celebrity guests, the chance to win big prizes, and updates on the all-important UR FAVE wildcard.
Official sponsors of the 2011 MMVAs include: Coca-Cola Canada Ltd., Get a Load of Milk™, Procter & Gamble, BlackBerry®, SUBWAY® Restaurants, Virgin Mobile Canada™, JUST DANCE®, and H&M, designer of the official MMVAs wristband.   
Media accreditation is open until Thursday, May 31. Apply here. Additional #MMVAs performer and presenter announcements to come.

Nominees:
@officialadele
@Anjulie
@CarlyRaeJepsen
@DOWNWITHWEBSTER
@Drake
@Hedleyonline
@katyperry
@LMFAO
@mtrench
@onedirection
@TheSheepdogs
@VDuffield

MuchMusic gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2012 MUCHMUSIC VIDEO AWARDS.  The show airs live on Sunday, June 17 at 9 p.m. ET with a star-packed Red Carpet special beforehand. Past MMVAS performers and presenters include: Adam Lambert, Drake, Ke$ha, Justin Bieber, Katy Perry, Down With Webster, The Black Eyed Peas, Nickelback, Rihanna, Jonas Brothers, Hedley, Kellan Lutz, Kelly Clarkson, Miley Cyrus, Nina Dobrev, Paris Hilton, Pauly D, Snooki, Britney Spears, Avril Lavigne, Kanye West, Taylor Lautner, Brody Jenner, Ashley Greene Lady Gaga, Justin Bieber, Bruno Mars, Colin Farrell, The Black Keys, Snoop Dogg, Selena Gomez and many more. At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile device. Fans should hit up Much regularly at muchmusic.com or Twitter @MuchMusic for the most up-to-date info about the event of the year.