Don't Believe Your Own Hype

KBP

by Keith Bradford

Keith Bradford is Executive Director of Cashbox Magazine, Nashville Tennessee. Mr. Bradford is also the director of NBRN.FM, owner of KMA Records, and also runs Keith Bradford Promotions.
Bradford is in the pre-production of the release of his new DVD Series, The Music Business – Ya Gotta Luv It!
Cashbox Canada is pleased to present weekly excerpts from this series to be released in 2011.

Be very cautious about starting to believe your own PR that is or was created for you.  All too often Artists start believing what is being said about them either by fans or professional publicity agencies whose job is to make the artist look bigger than they really are? 

In some instances the promoter does it all as a platonic relationship and innocently stretches the truth, just a bit to make the artist appear to be a star.  In other scenarios the manager/promoter has a serious infatuation with the artist (sometimes bordering on idolatry) and anything and everything that can be said to make the artist feel great about themselves is all used in the promotion. 

This doesn't seem to hurt anyone but the artist themselves.  When the time comes for the artist to produce the goods as we say in the business, they fall down and the embarrassment begins.  All too often an artist is booked almost solely on their hype and after a miserable performance they are informed they won't be back. 

Don't believe everything you read or hear about yourself.  It can be dangerous. 

The Music Business Ya Gotta Luv It.