LyricFind, the pioneer in licenced lyrics, is launching a new service that allows labels and rightsholders to quickly and easily turn their tracks into dynamic and engaging lyric videos. Born from the vision of Bill Wilson, SVP Operations & Innovation, eOne Music has come on as a launch partner. Artists from its iconic Death Row Records label, including The Game, Snoop Dogg, Pop Evil, Dr. Dre, and Bryant Myers, are part of the initial batch of videos created by the platform. At the time of publication, LyricFind’s lyric videos have amassed millions of views for The Game’s The Documentary 2.0 and Bryant Myers’ Bendecido albums alone.
Artists from the legendary Death Row catalogue are featured in the rollout of LyricFind’s new programmatic lyric video creation service.
Using proprietary technology, LyricFind’s new tool automatically generates a branded video that uses custom backgrounds, fonts, and visualizers to animate a song’s lyrics (or high-quality translations of the lyrics, such as for Bendecido). The system has the ability to generate a high-quality video in seconds, making it ideal for catalogues and other large collections of recordings. The video creation tool also includes vetted translations in seven languages, as well as other high-quality features, allowing artists and rightsholders to customize videos that perfectly reflect their music promotion strategies. The service has no upfront costs to labels and artists: LyricFind simply shares in the revenue generated from video views.
Lyric videos have been wildly popular on platforms like YouTube, which reported that viewers watched thousands of year's worth of them. What started off as a fan phenomenon has been adopted as a must-have by artists and labels. “Lyric videos are a key way for fans to interact with their favourite artists’ tracks. They enable music lovers to connect more powerfully with the music,” says Darryl Ballantyne, co-founder and CEO of LyricFind. “This new lyric video service is part of our mission to create innovative ways for labels and rightsholders to use lyrics to benefit their business and for artists to raise their profile and connect with fans - and generate revenue.”
“We have an extensive catalogue of amazing recordings, and this tool has allowed us to unlock the revenue potential of these tracks, which would have been extremely costly and time-consuming without LyricFind’s system,” says Wilson. “Already the results have blown away our expectations.”
LyricFind is the world’s leader in licensed lyrics solutions and is trusted by some of the top names in the industry, including Amazon, Google, YouTube, Deezer, Xperi, Soundhound, iHeartRadio and many others. LyricFind provides its partners with an extensive catalogue of accurate and fully legal lyrics, licensed from all the majors, as well as 10,000 other publishers and performing rights organizations around the world. LyricFind has also built a premium reporting infrastructure to properly track and pay royalties to songwriters and rights holders on a song-by-song and territory-by-territory basis.
About eOne Music
eOne Music is a New York City-based independent music company with a library of over 400,000 tracks. The company has record labels (in-house and distributed,) management and publishing divisions and 290 staff across fourteen offices in New York, Nashville, Los Angeles, Toronto, London, Hamburg, Munich, Melbourne, Sydney, Paris, Amsterdam and Tokyo. It was formed in 2009 from the music assets of Koch Entertainment, which had been acquired by Entertainment One (eOne) in 2005. In April 2021, after the acquisition of eOne by Hasbro, the company announced that it sold eOne Music to the current owners The Blackstone Group. eOne also owns the libraries of Artemis Records, Dualtone Records, Death Row Records, and Last Gang Records and more, as well as the production music company Audio Network.