In 2024, live entertainment will reach new heights. The Feldman Agency (TFA) is teaming up with Tennis Canada to launch Toronto’s newest open-air concert venue – The Bowl at Sobeys Stadium. Perfectly located in North America’s third-largest concert market, with a surrounding population of more than 6.8 million, The Bowl at Sobeys Stadium will be home to the biggest names in music and entertainment – from country ballads and rock shows to side-splitting comedy acts and cultural showcases. The 9,000-person Bowl at Sobeys Stadium will attract chart-topping performers, offering a new home for the city’s hottest summer concerts.

“After nearly 50 years of booking our talent in some of the world’s biggest and best venues, we know what performers and fans want, and The Bowl at Sobeys Stadium has what it takes,” says Jeff Craib, CEO of TFA. “With a comparable concert business to New York, Los Angeles and Chicago, Toronto needed another outdoor concert space for both domestic and international talent. We can’t wait to open our doors in 2024 to welcome some of the world’s leading performers and thousands of their fans.”