I was recently in my office in the days between Xmas and New Year. I like these days; it actually gives me peace to work with things that have been laying around that I never get time to get to do. Also, many are on vacation so the answers to things you send out don’t become overwhelming. At the same time, people just think it's strange that you work during the holidays when you could have taken time off. Still, it’s part of the music industry there is always something to do. If you want fixed-out holidays, just get a nine-to-five job with that schedule.

Then you also get people that are on a nine-to-five work week and have little to do these days or cleaning the desk like yourself asking about impossible things. And here comes a subject that I wrote about before but can’t be stressed enough times. How to bother people in the right way.

The funny thing here is two different artists doing the same thing. The emails just came exactly after each other so you can easily see the difference.

It’s kind of bizarre how artists now actually pinpoint what section in the song I should listen. It’s actually very common. So just for example, today I got a song from a new artist with the elevator pitch “Hi there, thank you for taking the time to listen! I suggest you listen after 2.min as the song picks up stronger and more passionately.”

Then I wondered why didn’t you write the song with the same passion for the whole song? Sure, a song can have a best part, I know, but still, you don’t do just create part of a painting perfectly and then ask the audience to just look at that part right?

The sad part here is that the artist is probably doing the right thing. The whole society is hunting for fast kicks, and it goes faster and faster. TikTok has done so we now need something to happen in the picture in the very first second. Suddenly a long movie is three minutes long. Since the 80’s we have jumped from ninety minutes down to three minutes. Instant gratification is the highest priority, and I should get it in the first few seconds.

Every ten years some bigger things seem to rock the music industry. Around 1990 it was the passing of vinyl and cassettes to CDs. CDs then became a household item and yes the record labels just competed to make reissues of the old vinyl catalogues.

2000 came with the MP3 becoming a household thing. Napster was the new thing to spread music and the gateway into the digital world. The money that the record labels earned on the reissue catalogues were lost and it put the record labels in crisis.

2010 was around the launch of Spotify and everything that we now have with ] our music online. Here come the playlists and new consumer behavior to listen to just the tracks they like and change songs much faster.

Okay, I have been writing about why certain songs are not picked for Cashbox Radio 9and beyond). What is kind of annoying is when you get a song and can’t play it, yes it happens, more often than you realize.

I was just doing my featured radio show “Yesterday and Tomorrow” for our weekly Sunday feature where we play the new singles alongside the hits. We have pre-approved five songs and told these artists that we will play the song in our Sunday show and they will be added to the database so their fans can also go to our request line on Request a Song on Cashbox Radio! – Cashbox Radio for additional airplay for the track. This was done late last week or early this week. So now on Saturday, I’m there to create and record the show and see if they had sent the song.

The biggest problem right now for the music industry is that we have opened the doors to the big brown wave. Before we had some kind of gatekeepers in the music industry. It was definitely not good all the time, but better than today when there is nothing to stop people from giving out stuff.

The opportunity to give out something stops artists from really developing a song. When I became a scriptwriter for TV and Film the first thing, they told us was, writing is rewriting. Something I’m not good at, as you can see here in my columns. Sometimes I should just stop reading the text and rewrite it. Stop again and just rewrite. Yes, my columns would be better. Unfortunately, time wise and I need to do so many other things I really don’t have time for it, so you have to bear with me.

When it comes to a song though, it’s a different story. Here you are writing something that should be forever. There is no real deadline; the song is ready when it’s ready. You are also writing a song that should compete with millions of other songs. Not just a column that comes out once a week and then is forgotten. No here you must put your soul into it.

It’s not hard to make a show in your head and everything is there. I would even be the best performer in the world if you just let me have an unlimited budget and complete control. My show would have singing dinosaurs on a real life scale and more pyrotechnic than Kiss or Rammstein. I would just perform my own songs, but since I’m not that good of a singer we would require at least twenty-five people and guest stars that would help me perform by songs. Also, a good sound technician can handle Autotune in any circumstances. It will be a story during the whole show about my journey in the music industry and all the artists that I have met and worked with over the years.

Sounds good?

It would be a spectacle, I promise. The problem here is that, of course, if I would take this to a festival or any gig place for that sake, they probably would say no. You would need a gigantic stage and production around it. Even if I paid for all the production myself many would be skeptical to bring this show in. Of course, it will be good, even if I can’t sing or play all the things around it will be just worth seeing. The music is coming far behind the show.

I wrote the same line around 2005. Internet was taking over, MTV was dead, and it seems like we were splitting up in our media consumption that there were no trends, just niche things. Back then my question was if Eminem and Britney Spears would be the last Superstars! It looks like it, nothing big really came out.

I was wrong but it took up to three years more, almost to 2009 before it really happened again. Then it was Lady Gaga and after that, we got several Superstars. I don’t know what made it possible. Did we actually start to look on the same channels just to make it possible? Did someone have the formula to get their things in several channels at the same time? I know for a fact that Lady Gaga put all PR in Europe for example, but at the same time was just a fluke.

I have attended many showcase festivals over the past half year. What strikes me is how organized most of them are, but how lost they are in some fields including people. I have been looking for a while now at how many of how them are accessible for handicapped and special needs and to be honest it’s sad to see the lack of support and awareness in this area.

Almost none of them have handicapped speakers, but worse is that they don’t have handicap-friendly venues or facilities. At the same, they almost compete to have small stickers to have on your badge if you are he, she, or them it’s totally ignored that there is around 26% of people that is handicapped or challenged, or if there are people that have special needs. Or that around 11% actually are in wheelchairs, something you very rarely see at festivals. In fact, in Sweden, a person in a wheelchair was thrown out from a festival because he wanted to get further ahead to see the show since people were standing in front of him.

I have been attending a lot of meetings with industry people the past week. Since it’s a lot of people from the live industry the discussions have been about what has happened since COVID was left behind and everything opened up again.

This is mainly in Sweden so I can’t really say yet if it is an international trend. Of course, here we got an overproduction of events this summer. You had several events that were postponed during COVID that now had to take place at the same time as new events were coming around. I thought that we would see some events going really bad since it was so many and that people now with economic crisis would keep their money tighter.

In the end, though most events seem to have succeeded. The ones that got hit and didn’t go that well are located in bigger cities. Events in the countryside seem to go fine. But one big problem seems to be the same for everybody. People are buying tickets late.

During COVID, we had to go over to online showcases and meeting points. It was interesting to make that experiment. We had heard that online will be the future. Now after two years of online events, we are getting the answer. And it’s so clear. No, online is not even close to doing what a real event is doing.

These are the usual comments on why you should do it online. The cost to be at an event is hundreds of dollars for registration and with the trend of inflation, flights and hotels the costs are high. Expenses besides the conference itself such as meals and other miscellaneous expenses.

The new artist will be a stripper playing quirky songs? I’m following the different channels where artists are discovered, right now it’s mainly Tiktok. The trend now is that all the creators online are mainly forced to get their income from patrons in different forms and ways.

I was scrolling through my Tiktok and all the time it was a very beautiful model-like woman doing different videos. In several cases, they even did movies where they actually complained that to get followers and likes you had to show more skin, which they did in many creative ways.  Guess with this new trend a brilliant artist like Shane MacGowan doesn’t stand a chance.

As much as I Iike the new digital trend where the artists can use tools to get closer to their audience it is nagging me that are we just creating the digital version of a jester or even worse a digital beggar.

During COVID, many chose to go over to online showcases and Zoom meeting points. It was interesting to make that experiment. We had heard that online will be the future. Now afterward we are getting the answer. And it’s so clear. No online is not even close to doing what a real event is doing.

These are the usual comments on why you should do it online. The cost to be at an event is hundreds of dollars for registration and with the trend of inflation flights and hotels will cost. Expenses besides the conference itself such as meals and other things.

Sometimes you wonder what you are doing it for. Why are you working in the music industry? This is just a regular day. I just took a day in the week and just described what comes around in a normal workday for me.

I got into the office at 8 am. Our distribution department contacted me about a client that they having a problem with. All the things that you have to upload to our distribution are very clear on the site. To make it easy, we need a picture 3000 x 3000-pixel jpg a Wave file of the song, info around writers, and who plays what on the track. This client had gone around it and ordered a PR package and sent the info randomly through there so the system couldn’t verify that it was correct.

When you work in the music industry, you can easily spot the amateurs since it’s changing so much so quickly. If you haven’t been in the new world recently you are going to be exposed pretty fast. In my early days, I did several of these mistakes. The main error is that if you want to appear to be professional you need to tell it in a certain way.

I was managing my first band. I played myself in the band back in those days. We had rehearsed for half a year and had saved up money to get into the local studio for a weekend. When we thought we were ready to book the studio the drummer told me that we needed to line the instruments in the recording. What he meant was that we would record track by track, not all instruments at the same time as a live recording which was kind of standard back in these days to save time in the studio.

I have just gone through new singles for the radio station. It’s kind of strange to see how many people don’t really know what is important. Just for fun, I looked back on all the singles we added over the past six months. And these are singles from big PR agencies, Record Labels, and down to the smallest do-it-yourself artist. I checked a hundred songs. Out of that hundred, only eleven had the right metadata.

Yes, metadata is the most important thing you have when you give out music. When it comes to do-it-yourself self-artists I can understand it’s maybe not that easy, but for a PR firm or a record label, this is basic knowledge. The funny part is those eleven actually eight of them were from do-it-yourself -artists.

This problem is definitely not an amateur problem this is a big problem in the whole industry. I just want to help out so I will describe what the metadata I’m talking about and how you actually get it done.

It’s kind of interesting today that we still don’t know how many accounts are fake on social media. How many songs that are really done by computers then after that are listened to by bot that are computers listening to computers.

It shows off pretty quickly on social media that the number is not really an indication of how good you are. I got an artist with over a million followers on Tiktok and almost a million on Instagram. The music was not even close to good, new, or anything that you would listen to. I wondered a little bit why so many were following this artist must be something other than the music for sure. And yes, it was the account was more about other things than music. The music was there but just like 10% of the feed.

We take in submissions for our radio station Cashboxradio from several places. We get a lot of submissions from PR companies and radio promoters. Professional people that know how to present a song. Then we also take in songs through different webpages like submit hub where you pay a little to get the station to hear your song but are also guaranteed to get some feedback on the song even if we don’t choose it.

I have previously written about the new technology that allows musicians to just sit home in front of a computer and create songs. To understand the best songs in the world, you must understand how they are done and that is far from doing everything yourself.

Today you can easily do a song a week (I bet some think they can do a song a day) get it online and send it out to all the corners of the world. A bit like just throwing it against the wall to see if it sticks.

I got into this fun conversation on Submithub the other day. I got a very mediocre song sent to me. It’s a party progressive rock with supposedly uplifting lyrics. For me, it sounded like Christian rock that you hear  in bad elevators in Texas. Just the intro of the song was like thirty-five seconds with just a guitar the whole time. I was already bored at ten seconds. Since I am required to send feedback on Submithub I wrote the following:

“The intro is a bit too long it takes almost 30 sec before something happens. The hook is not strong enough.”

 Since I’m nice enough to also let the artist respond, I got this response.

On one of the boards, I’m working on we got into a discussion about how to help DIY artists. Today many artists are DIY much longer than they were twenty years ago. Mainly because the technology today provides a lot of what the midsize record labels were providing in form of knowledge and opportunities. Twenty years ago, it was a tough question to get  distribution, something that today you can get just a click away and reach the whole planet in very little time.

This led to that more of the development is now dependent on the artist. What you can see on the market is also a rise of new people working as consultants to bring in the knowledge that is lost from the midsize labels to the artist. In fact, what the midsize label was providing in form of knowledge and marketing is now available to be bought in the form of a consultant.

This is though not in phase with the development with the DIY artists. They still hear that you should have been signed and developed where they are now, but the truth is that they probably have to develop themselves for at least a couple of years.

In Swedish we have the word “Ord bajsare”, I don’t know if it can be translated to English, in total translation it means word pooper or word shitter. The expression is about someone that uses a lot of nice words but in reality, has no meaning.

The most famous word poppers are of course politicians. Especially when they are creating projects that have no real function or are useless. To be able to keep these projects alive they create PDFs:s with just words that are pointless like reaching Agenda 2020, or the new metaverse. Most of the time you see this through by that they are not getting anywhere. It never tells you what the project is doing.

Like this that just came by my inbox “is creating an open and fair decentralized network to connect credible and verified promoters”. Que?

So, what you say is that you connect promoters, to be honest, you can get this sentence down to two words: connect promoters. What it all shows is that this project has no info, so they become word poopers to fill out the press release with something.