Eric Alper PR is excited to offer a Spotify promotion and playlisting approach that keeps long-term streaming growth and algorithmic cohesion as its primary focus. This means that he only uses real human manual pitching to outlets curated by people who want to hear your genre of music, and to outlets that would be programming your song in lists with similar independent artists and marketing those lists to audiences who would be looking for music like it.
“What once seemed like the future is now, and the beat of innovation never stops. As we step into the now, I’m thrilled to announce that Spotify promotion has joined our repertoire of services.”
He works to use the digital streaming service algorithms to help put your music in spaces where listeners would expect to hear it, resulting in a lower skip rate. He uses his almost-decade experience third party playlists as a way to teach discovery algorithms that your song should be suggested to more listeners who like similar artists. It is our experience that as a result of this, there will be a longer period of growth on your track and a higher chance of it reaching people who will become real fans.
