Fri Apr 28, 2017

Tune Up Toronto is a MusicOntario workshop series designed to cater to the needs of local music communities, for artists and emerging music professionals alike. This edition of Tune Up TO teams up with TD and JAZZ.FM91 and is exclusively designed for Ontario’s JAZZ community, featuring a day of workshops and networking curated to advance your performing, recording and touring careers. Top players in the industry will give you the inside track on how to grow and thrive.

Session 1. Tackling the Conference World 
Attending industry conferences is expensive, daunting and time-consuming. So, how can you make the most of it? Working smart goes beyond just showing up and shaking hands or playing a showcase slot; it requires goal setting, preparation and action. This session will give you the chance to hear from the very people who organize conferences and showcases, experienced managers, and entrepreneurial artists to learn from each perspective how to ensure that each conference you go to becomes a meaningful stepping stone in your career.

Session 2. Know your funding & revenue sources & take their money!
Cash sources are all around us in the Canadian Arts landscape, whether through public and private funding bodies, royalty streams or smart monetization of creative works. It’s daunting to see many struggling to tap into those resources, while others have the game down pat, but there’s no secret to the process. Learn how to get your ducks in a row to start applying for grants, collecting all possible royalties and a few pro tricks in between!

Session 3. Social media: brand your band & develop your audience
Social media is equally the simplest and most complicated portion of your marketing and branding strategy. One on hand, the majority of tools you need are freely available and easily accessible – on the other hand, building and branding your online identity means so much more than pushing out a daily sales pitch. It’s an opportunity to connect, en masse, with potential fans and customers, not to mention the industry and your peers at large. Learn from digital and public relations experts how to find your sweet spot among the internet din!

1:00pm-1:30pm: Welcome

1:30pm-2:30pm: Panel – conferences (Tackling the conference world)

2:45pm-3:45pm: Panel – funding (Know your funding & revenue sources & take their money!)

4:00pm-5:00pm: Panel – social media (Brand your band & develop your audience)

5:00pm-7:00pm: Reception & keynote
7:00pm-7:30pm: Showcase #1
7:45pm-8:15pm: Showcase #2

8:30pm-9:00pm: Showcase #3

9:15pm-10:15pm: Showcase #4

PLEASE NOTE: This is a free, limited capacity event, so please RSVP and commit only if you plan to attend and make the most of the day's programming.

About MusicOntario |
Launched in 2012, MusicOntario is a non-profit, membership-based provincial Music Industry Association and division of the Canadian Independent Music Association (CIMA), whose mission is to provide grassroots professional development, industry education, information, support and networking and showcasing opportunities to developing artists and emerging industry professionals in Ontario.

About JAZZ.FM91 |
JAZZ.FM91 is referred to by Jazz Times as “one of the most vibrant and versatile jazz stations on the planet.”  More than just a radio station, the JAZZ.FM91 enterprise is Canada’s only 24/7 jazz broadcaster and registered not-for-profit charitable arts organization dedicated to enriching the cultural, educational and community experience of its audience.  JAZZ.FM91 can be heard live on the air at 91.1FM, streamed online at, or listened to on iPhone, iPad or iPod Touch, with the free JAZZ.FM91 App and via the JAZZ.FM91 Android App, available for download from the Google Play store.

May 7, 2017, 1:00-10:00PM @ Jazz Bistro (251 Victoria St., Toronto, ON)

For further information visit