After racking up 36,000+ Spotify streams alone, ATR has dropped his newly minted video for “Now or Later”.

Check out “Now or Later” on YouTube here:

Produced by 9Gotti (GuerellaTunez), it adds to his 330,000+ total spins on the platform — including his latest LP, 2020’s Nobody Knows Me — and hails from his 2018 pressing, Microwave. The bass-heavy, digitally produced dance track is driven heavily by ATR’s signature rapping style and the iconic steel drum sample used in Soulja Boy’s 2007 breakthrough anthem “Crank That.” To ATR, the three-minute track “embodies what perseverance is.”

Though born in Oklahoma City and raised in Los Angeles, the ambitious musician now resides in Saint Paul, Minnesota. Despite living there — away from the bumping L.A.-music scene, ATR says he has exactly what it takes to thrive in the industry.