What sets businesses apart and makes a good business a great business is the ability and foresight to continue to grow and change with market demands and needs.
Eric Alper of Eric Alper PR is an embodiment of that mindset, embracing change and fluidity “Change is constant – not a bad thing. And change in the music business is happening at an ever-accelerating pace.”
Eric Alper has been at the forefront of the Canadian entertainment industry for the past 25 plus years and his forward thinking is what keeps him at the top of his field.
Eric Alper PR is excited to offer a Spotify promotion and playlisting approach that keeps long-term streaming growth and algorithmic cohesion as its primary focus. This means that he only uses real human manual pitching to outlets curated by people who want to hear your genre of music, and to outlets that would be programming your song in lists with similar independent artists and marketing those lists to audiences who would be looking for music like it.
“What once seemed like the future is now, and the beat of innovation never stops. As we step into the now, I’m thrilled to announce that Spotify promotion has joined our repertoire of services.”
He works to use the digital streaming service algorithms to help put your music in spaces where listeners would expect to hear it, resulting in a lower skip rate. He uses his almost-decade experience third party playlists as a way to teach discovery algorithms that your song should be suggested to more listeners who like similar artists. It is our experience that as a result of this, there will be a longer period of growth on your track and a higher chance of it reaching people who will become real fans.
Eric Alper, a 6-time nominee for Publicist of the Year during Canadian Music Week, a 19-time JUNO Award winner overseeing PR campaigns including 3 in 2021, and over 50 Maple Blues Award winners, over 40 Canadian Folk Music Award winners – makes Eric one of the hardest working members of the music community.
If you work with Eric don't be surprised to get an email from him at 6:45am, all through the day and then at 10:45pm. He is a busy guy but somehow through his drive and dedication, he manages to keep all the balls in the air and all the plates spinning.
CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM
email:sandygrahamemg@gmail.com
Canadian Journalists:
Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com
Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com
Contributing Journalist - Canada
Michael Williams
email: greydread@gmail.com
International Journalists:
Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se
Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se
Contributing Journalist - USA
Rob Durkee
email: rockster2746@gmail.com
Web Developer/Technical Support
Chris Wardman
email: info@chriswardman.com
website: chriswardman.com
Cashbox Cover Design and Graphic Artist
Jain McMillan
email: jainmcmillan@gmail.com
Contributing Photographer
Tracey Savein - South Paw Productions
southpawproductions@rogers.com