Masha and the Fam are raising the flag, setting the signal, and putting you on “Notice” with the release of their new single.

The indie alt sextuplet is breaking the barriers of conventionality with their full-bodied opus, complete with horns, raging guitars, and pounding piano. “There’s a lot of anger and frustration in this song, but there’s also a touch of hope,” Masha and The Fam’s Masha Alexis shares. “To me, this is the trumpet, it gives us that bit of hope through the loss and despair and helps us know that change is possible.

“In 2018, the last male white rhino died in the wild. I was devastated,” she continues. “I was reading the story and I saw a meme that I will never forget. The tracker was kneeling next to the dead rhino looking heartbroken and the caption was ‘We survived thousands of years and can’t survive mankind.’I knew I had to tell this story, but I honestly didn’t know how.”