What is this new normal we are living in, and how long are we going to put up with it? That question drives "New Normal," the explosive new single from Los Angeles alt rock collective MASHA. and the Fam, out now. It began in Baltimore in 2015, in the days after Freddie Gray died in police custody, and it took frontwoman Masha Alexis nine years to finish. Today, with immigration raids in the headlines and Americans heading to the polls this November, it sounds more urgent than ever.

https://mashaandthefam.bandcamp.com/

Masha and the Fam are raising the flag, setting the signal, and putting you on “Notice” with the release of their new single.

The indie alt sextuplet is breaking the barriers of conventionality with their full-bodied opus, complete with horns, raging guitars, and pounding piano. “There’s a lot of anger and frustration in this song, but there’s also a touch of hope,” Masha and The Fam’s Masha Alexis shares. “To me, this is the trumpet, it gives us that bit of hope through the loss and despair and helps us know that change is possible.

“In 2018, the last male white rhino died in the wild. I was devastated,” she continues. “I was reading the story and I saw a meme that I will never forget. The tracker was kneeling next to the dead rhino looking heartbroken and the caption was ‘We survived thousands of years and can’t survive mankind.’I knew I had to tell this story, but I honestly didn’t know how.”