Canadian Pro Audio manufacturer, Yorkville Sound, and iconic amplifier brand, Traynor Amps, are celebrating 60 years in 2023. This milestone marks significant achievements in manufacturing, sound technology, and tells the unlikely story of how a mild-mannered jazz trumpeter and a rock & roll bass player ignited a major cultural shift in Canadian music.

Six decades ago, Long & McQuade founder, Jack Long & then staff repair person, Pete Traynor took a walk outside of the very first Long & McQuade location on Toronto’s Yonge Street, seeking inspiration for their new venture.  With the Yorkville street sign in their line of sight, Yorkville Sound was born.

The first Yorkville Sound product was also a first for the globe. In the early sixties, lead vocalists showed up to gigs with a microphone and a hope that there was something to plug in to. At the request of a local band, Pete Traynor built two road-worthy column PA speakers to solve this problem once and for all. The resulting Yorkville YSC speakers comprised the first known portable column PA system, soon to be commonplace on stages around the world.