So, Winnipeg based Begonia (aka Alexa Dirks) reveals the charmingly haunting video for “The Light”. Directed by Emma Higgins, Dirks says “she felt the emotion and saw my vision for the song right away.” The visual of Begonia singing in a store window surrounded by little dolls wearing white frilly dresses is one that Dirks says “encompassed the pure, ultra-feminine ideals that women are told to take on from a very young age, juxtaposed with me, a woman that does not fit into those stereotypes, sticking out and singing amongst them.” Dirks and Higgins then took that idea a step further, making, sez Begonia “the ‘creepy mother of the dolls’ going out for a night on the town with my pure, frilly, little, babies in tow.”

WATCH AND SHARE “THE LIGHT” HERE