Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
At Over 1.3 Million Streams, Indie Rocker Jennifer Hall Unveils Ethereal New Single “SFA”

Breadcrumb

  • Home
  • At Over 1.3 Million Streams, Indie Rocker Jennifer Hall Unveils Ethereal New Single “SFA”
Jennifer Hall
Fri Apr 30, 2021
Cashbox Canada

Chicago-based indie singer/songwriter Jennifer Hall leans into empathy and compassion with the release of this, the newest single “SFA”.

Long-time fans of Hall will instantly distinguish the new track as having a softer lilt to the songbird’s vocals than previous releases. There’s a classic, bass-driven vibe to “SFA,” smooth on its cut, while Hall’s perfectly timed vocals give leverage to the overall tone of the track;  where once she soared to effortless heights with an infinitely booming instrument, “SFA” steps back into a decidedly softer, more muted undertone. Hall recognizes the track showcases her deviating away from her sound of yesteryears, pushing play in a forward momentum. “It really needed a different kind of touch, vocally speaking,” Hall says. “Different from how I’m used to singing, with lots of power and volume.

“’SFA’ called for softness, and singing that was still full of feeling — but also gentle. It felt really great to sing in this way. I felt like I had opened a new door and found another way to express myself vocally, like I was really letting in the softness.”

Check out “SFA” on YouTube here:

Ethereal and etched in slow-rolling melodies, “’SFA’ is about really leaning into empathy and compassion rather than judgement,” she continues. “When I see myself and my own faults in others, I can struggle with that. ‘SFA’ also captures that feeling of peace and happiness that comes when you choose to embrace compassion and kindness, not only for others but for yourself too.”

The track comes neatly packaged in a gorgeous new music video, shot exclusively in the Bay area of San Francisco. “We had zero budget, so we spent two days driving around the Bay area looking for stunning scenery,” Alex Sheyn, director of the official ‘SFA’ video, reveals. “We were relying on a fun slider gimmick and some post to pull it all together.”

Written, mixed and recorded in her hometown of Chicago, Illinois, Hall incorporated the work of co-writers Woody Goss, and Noam Wallenberg — who not only produced & mixed the track, but also provided percussion, guitars, bass, and keys. The song also features Packy Lundholm and Andrew Vogt bass stylings.

It was Hall who penned the thought-provoking lyrics, never shying away from being her raw and authentic self. As she tells it, her objective is to “harness her musical forces for good, to drive human connection” — a prowess she continues to prove well between +1.3 Million streams across Spotify, her 2015 self-titled debut EP, its breakthrough track “Make It Out Alive,” and 2019’s follow-up “In the Water.”

For more visit:
jenniferhall.com/
instagram.com/jenniferhallmusic/
facebook.com/jenniferhallmusic
mobile.twitter.com/jenniferhallmus?lang=en
open.spotify.com/album/067BC1LHPmH5ATf3JV96kD?highlight=spotify:track:3wL75dA4nRsGxba1PUhezI

Reviews
Album
Jennifer Hall
Month: Mar 2021
Zenesoul Toronto's R&B Neo-Soul Artist Zenesoul Searches for “That Love” in New…
Shannon Dooks Singer/Songwriter Shannon Dooks Eschews All “Doubts” in New Single
velours Velvet-Voiced Alt-Pop Artist velours Sheds Painful Past in New…
Tricia Fitz Brazil-Born, Montreal-Based Tricia Fitz Speaks Up with New Video for “…
Paul Simms Singer/Songwriter STEVE PAUL SIMMS has Some “Blues for Back Alley…
Month: Apr 2021
Tim Delaney Psychedelic Uke-Pop Artist Tim Delaney Finds Where to Begin with…
Raja-nee’ Award-Winning R&B Singer Raja-nee’ Summons Audiences to “Come Get This Love…
Caardia Alt Singer/Songwriting Sisters Caardia are “Over You” in New Single
Saturniids Saturniids Pluck at Your Heartstrings with 90s-Era New Single, “Springtime”
Tracy Coletto Tracy Coletto is “Diving In” with Atmospheric New Dream-Pop Single
Howard Lee Naylor It’s a Series of Songs from Isolation for Penticton, BC Singer/…
Kele Fleming Kele Fleming Calls Out Society’s Addiction to Tech with Thought-…
Paul Kuzbik Paul Kuzbik Gets Introspective & Reflective In Emotional New…
Frank Patrick Singer/Songwriter Frank Patrick Releases New Video for Emotional New…
Deanna Faye Deanna Faye's “Reassure” Bears the Weight Behind Hardships of Love

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 33
  • Page 34
  • Page 35
  • Page 36
  • Current page 37
  • Page 38
  • Page 39
  • Page 40
  • Page 41
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers