Multi-media, modern rock band, Starset, recently passed the 1 billion milestone total views on YouTube with their official videos and User Generated Content (UGC) videos combined. The band’s cinematic sound and rabid fan-base have driven huge numbers at the video streaming service with fans uploading an unprecedented amount of their own videos using the band’s music, giving the band, led by singer, Dustin Bates, an unparalleled digital foothold. Starset’s stronghold at radio has added to this ascension with the band’s first single from new album, Vessels, Monster, currently the #2 most played song of the year at mainstream rock.
Starset tapped into powerful YouTube communities including anime and gaming, which are much larger than that of music on the platform. Many fan-uploaded Starset videos have hit multi-million views and YouTube data shows Starset videos gaining nearly two million new views per day. With only two albums released to date, Starset has exceeded the total view counts of most other contemporary rock bands and have views in the same league as the Foo Fighters, Muse, Bring Me the Horizon and AWOLNATION.