Prolific Toronto Hip Hop trio, Prime Boys, announce their debut album, Koba World, set for release on Friday, July 27 via Entertainment One Music. The 12-track project features the group’s prominent singles that have been on heavy rotation throughout the last year, in addition to new cuts. Listen to a sample of the title track, Koba World, ahead of the album release, in this exclusive visual preview. Koba World will be available on all DSPs on July 27. Pre-order the album now.

The album title honours the group’s late friend and Assistant Manager, Kosi, (affectionately known as Koba), who was the “glue” that held the brotherhood of Prime Boys together.

On March 1, 2018, Toronto trio, Prime Boys, serve up the cinematic music video for their new single, Tinted —produced by Murda Beatz [Drake, Gucci Mane].

In the visual directed by Elliot Clancy Osberg [Roy Woods], the group — Jimmy Prime, Donnie, and Jay Whiss — take over an icy landscape. Cruising on four wheelers through this snowbound expanse, they drop autotuned hooks and rhymes that are as chilly as the climate is. For the uninitiated, it’s the perfect introduction to their ice-cold flows. Complex exclusively premiered the clip, fittingly describing it as “memorable.”

They’ve recently been making waves by dropping the music video and single for Come Wit It, starring in the Viceland documentary 6ix Rising, and garnering widespread support from Drake’s OVO Sound Radio.