When it comes to Canadian electro chill-pop dynamo Mauve — and pressing play on her newly minted video for “Must Be” — three things to know:
• The Toronto-area artist is at 1.5 million streams across her social platforms
• Her velvety and enveloping voice — and multi-talented songwriting and production skills — took an InterContinental Music Award for “Best of North America” and a Niagara Music Award nom for “Best New Artist”
• Mauve’s premiere album, Palette — where “Must Be” resides — has been featured on hundreds of taste making playlists around the world
“Sometimes love can come to you unexpectedly,” Mauve says of “Must Be.” “I wrote this after thinking back in awe at how suddenly the emotions can come to you...
“It just changes everything from night to day,” she continues. “Suddenly everything you once saw as dull and grey is now beaming and bursting with light, and that's because this startling feeling of love has popped into your life. This song represents that extra boost in your stride and the never-ending smile you get on your face due to the elated feelings of love.