Mauve Tells Us It ‘Must Be’!

Fri May 01, 2020

When it comes to Canadian electro chill-pop dynamo Mauve — and pressing play on her newly minted video for “Must Be” — three things to know:
• The Toronto-area artist is at 1.5 million streams across her social platforms

• Her velvety and enveloping voice — and multi-talented songwriting and production skills — took an InterContinental Music Award for “Best of North America” and a Niagara Music Award nom for “Best New Artist”

• Mauve’s premiere album, Palette — where “Must Be” resides — has been featured on hundreds of taste making playlists around the world

“Sometimes love can come to you unexpectedly,” Mauve says of “Must Be.” “I wrote this after thinking back in awe at how suddenly the emotions can come to you...

“It just changes everything from night to day,” she continues. “Suddenly everything you once saw as dull and grey is now beaming and bursting with light, and that's because this startling feeling of love has popped into your life. This song represents that extra boost in your stride and the never-ending smile you get on your face due to the elated feelings of love.

“Must Be” the New Single by Electro-Pop Artist Mauve

Fri Feb 28, 2020

Canadian electro-pop dynamo Mauve has released her dazzling, must-hear and newest single, “Must Be” — the latest off her recent and award-winning EP, Palette.

To say Mauve delivers a velvety lush voice perfectly folded within her infectiously catchy, light but a layered brand of chill-bop tropical house and RnB beats would be understating just how immersive and engaging the listening experience for this self-produced artist’s work is.

With more than 1,460,000 streams across all platforms — including features on more than 350 influential playlists — the rapidly emerging artist has stacked those stats with good reason; Mauve was nominated for a 2018 Niagara Music Award for “Best New Artist” and her single “Come Around” took top honours at the 2019 InterContinental Music Awards for “Best of North America.”

Singer/Songwriter Mauve Releases a “Brand New” Video

Fri Dec 20
Mauve

Award-winning avant-garde electro-popstress Mauve has ushered in an electrifying “Brand New” era with the release of her newest video, available now! 

The Canadian singer/songwriter best known for infusing chill-bop pop tracks with distinctly infectious hints of tropical house and RnB, is quickly garnering recognition. Mauve was nominated for a 2018 Niagara Music Award for “Best New Artist” and her single “Come Around” won top honours at the 2019 InterContinental Music Awards for “Best of North America.” 

With tracks topping upwards of 450,000 streams across Spotify, she has also been featured by NBC-2, FOX40 News, ABC7 News, CBC Music, 107.3 Virgin Radio, Buzz Music LA, Talk About Pop Music, WFMZ-TV 69, Best Kept Montreal, Tinnitist, KOTV-TV CBS-6, IndieCan Radio on SiriusXM and many more. 

Award-Winning Electro-Popster Mauve Paints the Town with a Fresh Palette

Fri Nov 15, 2019

Award-winning avant-garde electro-popstress Mauve ushers in a “Brand New” era with the release of her newest single — as well as her debut EP, Palette.

The Canadian singer/songwriter best known for infusing chill-bop pop tracks with distinctly infectious hints of tropical house and RnB, is quickly garnering recognition. Mauve was nominated for a 2018 Niagara Music Award for “Best New Artist” and her single “Come Around” won top honours at the 2019 InterContinental Music Awards for “Best of North America.”

With tracks topping upwards of 450,000 streams across Spotify, she has also been featured by NBC-2, FOX40 News, ABC7 News, CBC Music, 107.3 Virgin Radio, Buzz Music LA, Talk About Pop Music, WFMZ-TV 69, Best Kept Montreal, Tinnitist, KOTV-TV CBS-6, IndieCan Radio on SiriusXM and many more.

Canadian Pop Songstress Mauve Releases New Single "Close"

Fri Sep 13
Mauve

“Anything this good cannot be close enough” Canadian pop songstress Mauve sings in her newest release, “Close”.

Same goes for volume: a track like this one can’t be played loud enough either.

“I compare the energy of love to a growing fire,” she says of the chill-bop pop track sprinkled with hints of tropical house and RnB. “The energy a person emits attracts you… Then it spreads like a wildfire…

“I imagine a scene of watching embers in a fire start to glow, and that’s like the magic that’s birthed through that special connection with someone. That’s why I said a feeling like that cannot feel close enough because you want it completely come over you.

“My inspiration for this song began when I put together a tropical drum beat on my Cubase software program,” she recalls, painting a bigger picture on how “Close” came to be. “Justin Timberlake was in Toronto for a concert and I guess my mindset was in the romantic, hip hop mood he’s known for.

“I wanted to create a beat that was subtle but still had a lot of intensity charged into it — like that fire building up.”