Not at all Christmassy but bright fun all the same is “St Lucia”, newest video from artpop crew Bernice, pairs soulful vocal melodies with playful sonic tripouts. Bernice vocalist/songwriter Robin Dann says artist Sonia Beckwith-Cole, who directed the “St Lucia” video, was the clear choice – “Her animation felt completely right to me, and I knew she would make something so beautiful for the song's world.”
“When I first heard the song I imagined pinks and blues, a lot of textures and water, water, water,” director/animator Sonia Beckwith-Cole says of her inspiration for the video. “The song talks about how as a woman you are connected to a lineage of women that are a part of you, and contribute to who you are, while somehow still being distant. The verses bring up these complicated feelings and the chorus brings us escape from these worries to be present in a moment of joy. The woman in my story starts out in a confused wandering state surrounded by dark, obscured imagery. When she finally dives off the edge of a waterfall the imagery becomes bright, colourful and full of movement and she finds solace with friends in the water.”
