Sun Jul 21, 2024

At times artists propel their art forward by sounding as if they have been around for decades through their approach, lyrics and execution. For Edzi'u, known simply as Edzi'u, their latest single "Sugar" is out now and is a near-flawless track they've crafted from a variety of highbrow pop styles and synth-soaked influences. The result is a concise, uber cool creation that should only heighten Edzi'u's status in both indigenous and electro-pop music circles both nationally and internationally.

Edzi'u shaped "Sugar" almost perfectly. It's a timeless-sounding nugget bringing to mind icons such as Stevie Nicks and Kate Bush, critically acclaimed performers such as Lucius and Sharon Van Etten and Chicago-based dance duo DRAMA. It's a musician whose work you can't help but return to once hearing them for the first time.

"'Sugar,' true to its name, evokes nostalgia with its melody and is reminiscent of past lovers," Edzi'u says of the follow up single to "This Love" also from the Tunnel Vision EP. Their voice is clear, ethereal, and still quite adept at riding a beautiful, sophisticated groove that begins "Sugar." After a brief aside where Edzi'u's enticing vocals are showcased, the single returns to the surefire, confident groove that both shines and soars.

Listen on Spotify: open.spotify.com/album/26nht5zatU5TbmP7TnSmp7

In addition to writing and producing "Sugar," both Edzi'u and Lin Gardiner added keyboards and programming to the song. "Sugar" offers concise but vivid imagery, while Clef Seeley also provides rich sonic textures on the OP1 (synthesizer) to have words and sound marvellously meld into one great track. Lyrically Edzi'u recalls all the ways a lover can make someone feel be it emotionally, spiritually or physically.

It's the way
You pull me down babe
It's the way
You bite my lips babe
The way
You rock me back and forth babe
The way
the way you move
And I'll be
All you need

"Sugar," which Edzi'u performed in July 2024 at the Jam In Jubilee in Abbotsford, British Columbia, is almost criminally infectious. It's a credit to Edzi'u who uses this single to epitomize the whole "less is more" philosophy. In short, "Sugar" is an ear-candy jewel one could loop for hours. It's also screaming to be a hypnotic, alluring remix in the not-too-distant future.

Edzi'u, a Tahltan and Tlingit artist, was born in Whitehorse but now calls Vancouver home. Tunnel Vision is the follow up to their 2023 full-length concept album entitled Potlatch in the Box. Edzi'u, whose music has been described as "inspired, innovative and immersive" by Tinnitist, made their international debut at the Document Film Festival in Glasgow, Scotland back in 2019. The artist, who studied music theory and composition at Vancouver Community College, was a sound technician for the CBC and currently works as a journalist for the outlet's Indigenous Pathways program.

Now with a new EP to their credit and "Sugar" on the cusp of reaching ears the world over Edzi'u has a hit on their hands. In this rare instance, and contrary to medical and dietary experts, you can never get enough "Sugar."

edziumusic.com