Award-winning avant-garde electro-popstress Mauve has ushered in an electrifying “Brand New” era with the release of her newest video, available now!
The Canadian singer/songwriter best known for infusing chill-bop pop tracks with distinctly infectious hints of tropical house and RnB, is quickly garnering recognition. Mauve was nominated for a 2018 Niagara Music Award for “Best New Artist” and her single “Come Around” won top honours at the 2019 InterContinental Music Awards for “Best of North America.”
With tracks topping upwards of 450,000 streams across Spotify, she has also been featured by NBC-2, FOX40 News, ABC7 News, CBC Music, 107.3 Virgin Radio, Buzz Music LA, Talk About Pop Music, WFMZ-TV 69, Best Kept Montreal, Tinnitist, KOTV-TV CBS-6, IndieCan Radio on SiriusXM and many more.
"Mauve keeps us captivated through her descriptive lyricism and intense sound arrangements. I love the textured layers of instrumentals and powerful synths all fused into one heart-melting ballad,” says Buzz Music LA. "As a vocalist, Mauve is gifted beyond her years and we can’t get enough! She’s earned her success and we’re excited to see how much further this rising star will go.”
“From the first moments you feel the beautiful and distinctive voice of Mauve in your soul,” Indie Music Home concurs. “This will make you repeat… Again and again.”
That sentiment extends into “Brand New” — Mauve’s motivational mantra of sorts — and its stunning new official video, a journey into the songwriter’s neon wonderland and dream-like lair.
Watch “Brand New” here: https://youtu.be/oJRuJSuM3xg
“I had this urge to clear away all the dust that keeps building up,” she says of writing the track. “I wanted a new perspective and attitude that better represented me. I’m the type of person who looks to see the brighter side of a situation, but sometimes that’s difficult if you keep holding on to something that really isn’t serving you anymore. I think we can all share a tendency to get stuck in disappointment and accept bad situations as reality, but there is always this opportunity to reinvent yourself and take that leap forward.”
“The song has some sombre elements to it, but they’re contrasted by uplifting parts because that’s what the song is truly celebrating. It’s about that motivation that drives you to break through and let go of the old. It’s not just about showing other people how better off you are by leaving something behind, but also about showing that to yourself as well."
A rich voice in a small frame, Mauve grew up inspired by theatrical performances before turning to her piano; from the age of 14, she has worn her heart on her sleeve as she has learned to play and write her own songs.
“I have always been a lover of all forms of art because to me there is no limit for what can move and inspire somebody,” she says, on her inspiration behind her recently released album Palette. “Of course, the musical form of art is what stuck with me the most, but visual arts is another form that can express emotions through colour and shape.”
Influenced by the deep and emotional vocals of Amy Winehouse and Sia, you can feel the vulnerability in Mauve’s lyrics from start to finish across the EP, as they are placed over a catchy, tropical house beat. She gives credit to her home city of Toronto for providing many outlets and opportunities to explore different styles of music through its vibrancy and the diversity of its people.
“I see sound as having the ability to express feelings and connect people through the different colours of tone as well,” she continues. “When creating a song, it is like you are an artist with a paintbrush, combining different colours together and layering them to set a scene for someone else to imagine. It’s like you are painting, but with sounds.
“I feel like this new collection of songs is an embodiment of different emotions and experiences, like the different colours you experience in life.
“I hope to create an expression of music that people can visualize, and evoke different feelings from, just as a painting would. I am not one to create a song that is dull or meaningless to me, so that is why I want all of my work to feature splashes and pops of colours that spark life and creativity to those who are listening.”