Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
The Blind Leading The Blind

Breadcrumb

  • Home
  • The Blind Leading The Blind
Peter Åstedt
Fri Apr 01, 2022
Peter Åstedt

I was checking out a service that would give artists coaching and help with their careers. I was checking it out TO see who the coaches are. Two out of five are people that really don’t know anything about the music industry. People that haven’t taken any artist anywhere. They run a record label in their bedroom. Both of them are also failed musicians.

Sure, I don’t know everything. There are things I’m not good at or the perfect person to ask. This thought makes me angry to fool artist with info that has the same truth as a Donald Trump speech to pair up new artists with people that has second to no knowledge. This is like you taking a person that failed the exam and now putting them in as a teacher.

And I get more and more of this lately.  Several times I get students fresh out from the University of music that has none to nothing in knowledge and you just ask them who their teacher was and you find out that the bad guitar player that did everything wrong now teaches these kids his knowledge. No wonder they don’t know a thing after three years of education. And the little education they got has passed its best before date ten years ago.

The problem is that in this business there is no paperwork to back you up. Years ago now I was seeking a job with a major label. Already, I was one of the most experienced people to place songs in Sweden and had done a couple of big USA campaigns and some TV series in both the USA and Europe. Still, I wanted a job for the time being. The funny part was that in the interview we got to look at a car commercial and put a song to that commercial. I saw directly the song that would fit the commercial, the problem was of course that the major label didn’t have that song. I had to choose one from their library. I told them that I could license the song from the label that owned the perfect song and make a good on to that. How did I know? Since it was my label that owned the song, but they didn’t know that. No, instead, I had to pick a mediocre song from their catalogue. It went well though they liked what I did so they took me back for a second interview the next day. They had to choose between a younger girl straight out from the University and me. She had no experience, but she had a certificate from a school where she was educated in the music industry. I was self-taught, but I had experience and a network. In the end, they had to give it to the girl since they needed more girls, and she had a certificate that said she had the knowledge.

What did I do? I went home and called up the ad agency that had the car commercial.  Pitched my song that was a perfect fit. The advertising agency did have a deal with the major label, so they had to take their song. I have had that problem before so I explained how you could pass that rule. It ended up that they took my song for the commercial, dropped the contract with the major label since they always thought they didn’t get the right music from them.

I kept on going and a year after this I landed the biggest commercial in the world for a five-year contract. Also, two years ago, the boss that made the decision to not hire me sent me an email trying to get a job at my firm after he had been laid off, of course, he didn’t remember that I sought the job back in the days. I was almost on the verge of just writing back that he didn’t have any papers that proved that he had any knowledge, just work experience. I didn’t, and I just looked him up and he is a salesperson on a shitty car dealership. The girl that got the job is not working in the industry either.

We have a huge problem in the industry it’s too many that don’t understand what the knowledge should be. To many blind people leading blind people.

Features
Music
Peter Åstedt
Month: Aug 2020
Taylor Swift Makes Chart History with "Cardigan" and New Album… Aug 07
Month: Jul 2020
BTW - Tali, Whatzername, Chantal Preston, The Texicana Mamas, Beth… Jul 31
Fergus Hambleton – Where Do We Go From Here? Jul 31
Placing A Lot Of Hope On My Musician Friends Jul 31
Toronto Tabla Ensemble Are Having a Party with Some Unexpected Guests! Jul 24
BTW - Julia Stone, Sacre, Linda Carone, Twin Flames, The Chicks, YaSi,… Jul 24
Fresh Breath - The Award-Winning Canadian Alt-Folk Rock-To-Blues… Jul 24
The Tik Tok Death Jul 24
The Legendary Neil Diamond Releases 5 Hot August Night Albums August 7… Jul 24
BTW Aretha Franklin, Snoh Aalegra, Humble, Donovan Woods, Leanne… Jul 17
Businesses Without New Knowledge And Network Will Go Under Jul 17
Legendary Award Winning & JUNO Nominated Canadian Reggae… Jul 17
After Years on the Road Country Singer/Songwriter Greg Rider… Jul 10
JAMES COHEN AND THE PRAIRIE ROOTS ROCKERS Offer New Video For “These… Jul 10
7 Questions with DeeDee7 Jul 10
Top 100 2020 CBC Searchlight Finalist Alexis Lynn Says “I Can’t… Jul 10
Ned LeDoux – Dance With Your Spurs On from ‘Next In Line’ Jul 10
The Mega Festivals Are Over! Jul 10
BTW -Alvarez Kings, Sven Gali, The Texicana Mamas, Buju Banton,… Jul 03
If You Would Like To Have A Chance To Be Successful You Need This! Jul 03

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 40
  • Page 41
  • Page 42
  • Page 43
  • Current page 44
  • Page 45
  • Page 46
  • Page 47
  • Page 48
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers