Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
Singer/Songwriter Mauve Releases a “Brand New” Video

Breadcrumb

  • Home
  • Singer/Songwriter Mauve Releases a “Brand New” Video
Mauve
Fri Dec 20, 2019
Cashbox Canada

Award-winning avant-garde electro-popstress Mauve has ushered in an electrifying “Brand New” era with the release of her newest video, available now! 

The Canadian singer/songwriter best known for infusing chill-bop pop tracks with distinctly infectious hints of tropical house and RnB, is quickly garnering recognition. Mauve was nominated for a 2018 Niagara Music Award for “Best New Artist” and her single “Come Around” won top honours at the 2019 InterContinental Music Awards for “Best of North America.” 

With tracks topping upwards of 450,000 streams across Spotify, she has also been featured by NBC-2, FOX40 News, ABC7 News, CBC Music, 107.3 Virgin Radio, Buzz Music LA, Talk About Pop Music, WFMZ-TV 69, Best Kept Montreal, Tinnitist, KOTV-TV CBS-6, IndieCan Radio on SiriusXM and many more. 

"Mauve keeps us captivated through her descriptive lyricism and intense sound arrangements. I love the textured layers of instrumentals and powerful synths all fused into one heart-melting ballad,” says Buzz Music LA. "As a vocalist, Mauve is gifted beyond her years and we can’t get enough! She’s earned her success and we’re excited to see how much further this rising star will go.”

“From the first moments you feel the beautiful and distinctive voice of Mauve in your soul,” Indie Music Home concurs. “This will make you repeat… Again and again.” 

That sentiment extends into “Brand New” — Mauve’s motivational mantra of sorts — and its stunning new official video, a journey into the songwriter’s neon wonderland and dream-like lair. 

Watch “Brand New” here: https://youtu.be/oJRuJSuM3xg

 “I had this urge to clear away all the dust that keeps building up,” she says of writing the track. “I wanted a new perspective and attitude that better represented me. I’m the type of person who looks to see the brighter side of a situation, but sometimes that’s difficult if you keep holding on to something that really isn’t serving you anymore. I think we can all share a tendency to get stuck in disappointment and accept bad situations as reality, but there is always this opportunity to reinvent yourself and take that leap forward.”

“The song has some sombre elements to it, but they’re contrasted by uplifting parts because that’s what the song is truly celebrating. It’s about that motivation that drives you to break through and let go of the old. It’s not just about showing other people how better off you are by leaving something behind, but also about showing that to yourself as well."

A rich voice in a small frame, Mauve grew up inspired by theatrical performances before turning to her piano; from the age of 14, she has worn her heart on her sleeve as she has learned to play and write her own songs.

“I have always been a lover of all forms of art because to me there is no limit for what can move and inspire somebody,” she says, on her inspiration behind her recently released album Palette. “Of course, the musical form of art is what stuck with me the most, but visual arts is another form that can express emotions through colour and shape.”

Influenced by the deep and emotional vocals of Amy Winehouse and Sia, you can feel the vulnerability in Mauve’s lyrics from start to finish across the EP, as they are placed over a catchy, tropical house beat. She gives credit to her home city of Toronto for providing many outlets and opportunities to explore different styles of music through its vibrancy and the diversity of its people.

“I see sound as having the ability to express feelings and connect people through the different colours of tone as well,” she continues. “When creating a song, it is like you are an artist with a paintbrush, combining different colours together and layering them to set a scene for someone else to imagine. It’s like you are painting, but with sounds. 

“I feel like this new collection of songs is an embodiment of different emotions and experiences, like the different colours you experience in life.

“I hope to create an expression of music that people can visualize, and evoke different feelings from, just as a painting would. I am not one to create a song that is dull or meaningless to me, so that is why I want all of my work to feature splashes and pops of colours that spark life and creativity to those who are listening.”

For more visit:
mauve-music.com/
facebook.com/musicbymauve/
twitter.com/MusicbyMauve
instagram.com/mauve.music/
music.apple.com/ca/album/close-single/1468085354

Features
Music
Mauve
Month: Sep 2018
Canadian Indie Pop Folk Duo In The City Remember the “Best Time” in New Single… Sep 21
Gowan Still a Criminal Mind Sep 14
BTW Altameda, Tia Brazda, Lindi Ortega, Notifi, Oakland Stroke,… Sep 14
Don McLean ‘Mr American Pie’ in the Botanical Gardens Sep 07
BTW Chris Velan, Catalina Shortwave, Anne Bourne, Small Leaks Sink… Sep 07
Winnipeg Singer/Songwriter Madeline Roger Releases New Album on October… Sep 07
Country/Roots Singer Juliet Simmons Dinallo, Dream Girl, on November 16 Sep 07
Month: Aug 2018
BTW - Kalle Mattson, Idles, Jimmy Rankin, Mike Edel, Melodic Yoza,… Aug 31
William Bell : Born Under a Bad Sign Aug 31
Ry Cooder The Return of the Prodigal Son Aug 31
BTW Velvet Code, Dale Boyle, Sam Weber, Tia Brazda, Haerts, Tri-… Aug 24
7th Annual Amy Louie Grossman’s Music Scholarship Fundraiser… Aug 24
Meet The New Swedish POP/Indie/Folk Maestro Simon Alexander! Aug 24
Live at Heart Ready to Showcase over 200 Acts in Sweden Aug 24
Live at Heart Ready to Showcase over 200 Acts in Sweden Aug 24
Carlos Santana Up Close and Personal Aug 17
BTW Colour Film, Basement Revolver, Jim Kweskin, Vince Gill, Leo… Aug 17
James Leblanc and The Winchesters Still Needing Your Pledge for… Aug 17
Elvis Presley The Boy Who Would Be King Aug 10
When Did Casey Kasem Finally Sign Off of the American Top 40? Aug 10

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 57
  • Page 58
  • Page 59
  • Page 60
  • Current page 61
  • Page 62
  • Page 63
  • Page 64
  • Page 65
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers