Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
You Don’t Discuss The Future You Create It

Breadcrumb

  • Home
  • You Don’t Discuss The Future You Create It
Peter Åstedt
Fri Apr 09, 2021
Cashbox Canada

Take a chance, if you want to have a future in the music industry!

If you aint’ first, your last! – Ricky Bobby.

That sums it all. Right now, the music industry is going through big changes, bigger than ever before. Like when Napster came around, when we went from vinyl to CD, from buying to streaming music. It has always been the ones that take chances that are the winners.  

Scott Cohen who started the distribution service The Orchard with Richard Gottehrer said in a panel we arranged, said when he had the idea of digital distribution, no one believed in him and was thrilled when Richard came along who was a big industry person, In reality, Scott had no clue if this would work. Later we had Richard on another panel and he remembered that he was insecure around digital distribution but he thought that Scott was young and probably knew what he was doing.

They took a chance. It was not easy. Scott has told many fun stories, or actually, it’s funny later not where you are there. Like when some not so nice big guys came around wanting their money or when he had invested everything in The Orchard and slept on a couch in the office. If you ever have a chance to see them on a panel it’s great.

My point here is they took a chance. Everybody knew we were heading against digital but not how it would look. They opened the service and trimmed it to fit what was going on at the moment. In the end, they sold The Orchard to Sony a couple of years ago as one of the biggest distribution services globally. My guess is they were compensated well for that chance they took.

Right now is the chance of a lifetime. You can start a new enterprise and most of the old holy alliances are gone. But you must take a chance. With that, you must make decisions early. Jump on crazy projects and see where they lead. There are no guarantees. The only thing I can guarantee is that if you wait and think you can jump on the right train when it moves, you will be the second class passenger.

You need to take that chance. So, when people answer that they are insecure about what is going to happen this year because of the COVID and they plan to wait to 2022 to be sure about doing anything, then you just know they play too safe. By then the market has already started to be divided into the new components. You won’t see it until later but mark my words I have been here before and seen it happen so many times.

If you are going to take chances this is the time. Yes, it’s not safe. Nothing ever is. If you are playing all safe you will never gain anything. In some cases, you might feel lucky that you dodged something. At the same time, you will never play in the big league and be where everything happens at the right moment.

The best is to come!

Reviews
Album
Peter Åstedt
Month: Mar 2021
Zenesoul Toronto's R&B Neo-Soul Artist Zenesoul Searches for “That Love” in New…
Shannon Dooks Singer/Songwriter Shannon Dooks Eschews All “Doubts” in New Single
velours Velvet-Voiced Alt-Pop Artist velours Sheds Painful Past in New…
Tricia Fitz Brazil-Born, Montreal-Based Tricia Fitz Speaks Up with New Video for “…
Paul Simms Singer/Songwriter STEVE PAUL SIMMS has Some “Blues for Back Alley…
Month: Apr 2021
Tim Delaney Psychedelic Uke-Pop Artist Tim Delaney Finds Where to Begin with…
Raja-nee’ Award-Winning R&B Singer Raja-nee’ Summons Audiences to “Come Get This Love…
Caardia Alt Singer/Songwriting Sisters Caardia are “Over You” in New Single
Saturniids Saturniids Pluck at Your Heartstrings with 90s-Era New Single, “Springtime”
Tracy Coletto Tracy Coletto is “Diving In” with Atmospheric New Dream-Pop Single
Howard Lee Naylor It’s a Series of Songs from Isolation for Penticton, BC Singer/…
Kele Fleming Kele Fleming Calls Out Society’s Addiction to Tech with Thought-…
Paul Kuzbik Paul Kuzbik Gets Introspective & Reflective In Emotional New…
Frank Patrick Singer/Songwriter Frank Patrick Releases New Video for Emotional New…
Deanna Faye Deanna Faye's “Reassure” Bears the Weight Behind Hardships of Love

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 33
  • Page 34
  • Page 35
  • Page 36
  • Current page 37
  • Page 38
  • Page 39
  • Page 40
  • Page 41
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers