Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
Pop Songstress Sam Casey Wrestles With the Hurt of a One-Sided Fling on Single “New Company”

Breadcrumb

  • Home
  • Pop Songstress Sam Casey Wrestles With the Hurt of a One-Sided Fling on Single “New Company”
Sam Casey
Fri Aug 12, 2022
Cashbox Canada

Drunk dialing your ex — or, worse, that person with whom you were just in a situationship — is never ever a good idea. And while Canadian pop songstress Sam Casey knows that, first she’s going to wrestle with it for a while (like we all do) in her soulful and starkly honest new single, “New Company”  - check it out on YouTube here:

Slow, smooth, sassy, soul ballad-y, and fresh from her forthcoming New Company EP, the song eventually comes to the foregone conclusion that the embattled narrator needs to find a new man. But just for tonight, she sits with her phone in her lap and fights with herself and an absent paramour –
Well, the clock strikes one
And I’m pissed drunk
I want to call, but I know I’ll fall
Back into your arms
Where I feel most calm
But you’ll mess it up like you’ve always done

Listen on Spotify here: open.spotify.com/track/5oEGRzJ2SGRJQEbW9GcdbK?si=1a185322b76944e8&nd=1

As the predictable predicament plays out in her head, she eventually decides ‘So, I want some new company/ I want some new company/ Yeah, I want some new company.’ There’s ambiguity blurring at the edges, however, and so we’re not entirely sure – and the narrator might not be either – whether this is what she truly wants.

Because of just how realistically Casey captures this internal monologue, it’s not surprising that it’s based on one of her actual experiences. “‘New Company’ was written in my university dorm room,” she says. “I was involved with someone at the time, and we mainly saw each other after 1:00 in the morning. I was hoping for something more and, after a few months, I realized that he was never going to give me what I needed in a relationship.”

One of her diary entries became the inspiration for the lyrics, and an interesting beat she had found on the Internet served as the catalyst. “I voice-recorded myself singing the page from my diary over the beat and showed my best girlfriends that night,” Casey recalls. “That diary entry became the chorus of ‘New Company’ and prompted me to pull from my journals for almost every song I’ve written since then.”

“New Company” comes with a freshly minted official music video — an experience that felt surreal to create, the Toronto-based artist reveals. “This being my first music video for an original song, I was extremely excited to place a visual to my lyrics for new and old listeners,” she shares. “In the video, we feature the more melodramatic aspects of my character as she leaves a fight with her ‘wheel’ and drives home through the city only to see an angel-like figure — untamed and floating through the street — near the end of her trip.”

In all, going through the process of turning her feelings into both a song and video allowed her to move on from the crappy situationship — as well as the low self-esteem the one-sided fling had engendered.

“Since I wrote ‘New Company,’ I’ve been in three somewhat healthy relationships,” she reveals. “I can confidently say that, as soon as I started really loving myself and looking in the mirror like, ‘Oh girl, you are so funky and fresh today’ or ‘Damn, Sam, your personality is super unique and that’s a GOOD thing,’ I was truly able to demand what I deserved and not be afraid to lose someone if they couldn’t give that to me.”

itsmesamcasey.com

Reviews
Album
Sam Casey
Month: Apr 2022
Modlee Hip Hop Soul-R&B Artist Modlee Reveals SOUL URGE in the Form of Newly Minted…
Shining Bright Amidst All the 80s Vibes, Pop/Soul Artist Nathalie Miranda Wants to Know: “Is This Love” Shining Bright Amidst All the 80s Vibes, Pop/Soul Artist Nathalie Miranda…
Shawn Oates Edmonton's Country Artist Shawn Oates Releases New “Outta This Town” Single
Month: May 2022
Blaze Project Canadian Rockers Blaze Project Crystallize the Conundrum of Passion With…
Country Songstress Bree Taylor Inspires Strength & Self-Love While Overcoming Challenges with New Single, “On My Own” Country Songstress Bree Taylor Inspires Strength & Self-Love While Overcoming…
Katie Ditschun Canadian Jazz Songstress Katie Ditschun Captures A Lonely Sense of…
Shades Lawrence Alt-Rapper Shades Lawrence Fights Colonization With Powerful New Anthem, “No…
Holy Ramen Toronto Pop-Hip Hop Artist Holy Ramen is In Exile
R&B-Soul Singer-Songwriter Jarvis Church Reimagines Bill Withers Classics With A Modern Twist with Release of New Album R&B-Soul Singer-Songwriter Jarvis Church Reimagines Bill Withers…
Pop-Soul Artist Natalie Nicole Gilbert Passionately Reimagines Adele’s “Easy on Me” Pop-Soul Artist Natalie Nicole Gilbert Passionately Reimagines Adele’s “Easy…
Roland Grant Windsor, NS Flamenco & Rock-Instrumental Guitarist Roland Grant’s New…
The Zolas JUNO-Nominated Rockers The Zolas Cover Poppy Family’s “Where Evil Grows” for…
Sylvia Kay Sylvia Kay Pens Nostalgic Ode to Coming of Age in Shimmering New Single, “Legacy”
Kele Fleming Kele Fleming Sings Through Seismic Life Shifts with New 90s-Infused Rock-…
Kayla Divenere - Megan Fox Pop Artist Kayla DiVenere Explores the Frustrations Of Impossible Standards…

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 66
  • Page 67
  • Page 68
  • Page 69
  • Current page 70
  • Page 71
  • Page 72
  • Page 73
  • Page 74
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers