I can just assume you have seen the movie “Finding Nemo”? Well in it you have the fish called Dory has a very short memory and can easily be distracted by something shiny. I was in a meeting with some industry people the other day and they compared artists with Dory. Not so nice, but unfortunately very accurate.
We were talking about some artist that was not very active. And the solution was to distract them with something shiny. But it must be something not harmful and shiny, they added. The thing is that the artist is always looking for the next thing. If they’re on a label and it’s not moving in full speed (it seldom does, and when it does they complain that it is going too fast) another label comes around and that label works like shiny things for Dory, gets the artist full attention for a little while. So, the dangerous part is that they would possibly go with the new label, but they need a shiny thing to keep going with the old label.