With lots to say in so few words, artist Sonia Aimy does what she does best and ushers her listeners into the world of jazz infused afrobeats with the release of her new single and video, “Life Nah Jeje” – watch and listen here:
Nigerian-born and Toronto-based multi-talented artist Sonia Aimy has been touring for years now; when she isn’t spreading joy and life messages through her music Aimy spreads it through humanitarian projects. Her “velvet, Sonia’s soulful, empathetic, and often joyous voice” inspires thousands around the world and has earned her the reputation as a quintessential embodiment of the “Contemporary African World Musician.”
After the global release of her newest album, Reconnect, Sonia Aimy sought to make a music video for the lead-off track, “Life Nah Jeje.” While the album’s title track “Reconnect” may have focused on Sonia Aimy’s journey to rediscover herself in a global time of uncertainty, “Life Nah Jeje” aims to find a deeper appreciation for the little things in life.
“Life Nah Jeje” uses smooth walking bass lines and sultry soprano saxophone riffs intertwined with afrobeat drums to convey the message that we are to enjoy life and appreciate the beauty and spirit of our time on this Earth. “This song is inspired by my desire to take life as easy as possible after living such a frenetic life over several years. We all need that moment to reconcile with ourselves, to review ourselves including our life, what we have done, where we are now and where we wish to be next.”
For long-term listeners of Sonia Aimy, this light-hearted yet introspective meaning doesn’t come as a surprise. For new fans of the up-and-coming Nigerian vocalist, the message is well received with open arms.
The accompanying music video conveys this message quite remarkably as well. With an overarching theme of travel being cut-off completely and a transition to life in quarantine, Aimy delivers an inspiring visual performance with a warm and optimistic aura despite the seriousness of the consequences of the pandemic.
Sonia Aimy reflects on the overall theme of “Life Nah Jeje” and the message conveyed through her music video. “This processing moment about ourselves makes us realize so many things about us, about everything around us and to accept the fact that we really need to take it easy with life because life does not take it easy with us.”
It’s Aimy’s unparalleled optimism despite the dramatic shift in her life as well as music career that creates an atmosphere of inspiration around her. The infusion of feel-good afro-jazz and afrobeats double down on her charismatic aura and help deliver her powerful messages to her ever growing fanbase.
“It is not how far, not how much you do, but how well you understand and appreciate every bit and essence of what it takes to live a beautiful life until our call time!”
Sonia Aimy Links here: