Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
Eric Alper Expands His PR Services to New Streaming Options

Breadcrumb

  • Home
  • Eric Alper Expands His PR Services to New Streaming Options
Eric Alper
Sat Mar 23, 2024
Don Graham

What sets businesses apart and makes a good business a great business is the ability and foresight to continue to grow and change with market demands and needs.

Eric Alper of Eric Alper PR is an embodiment of that mindset, embracing change and fluidity “Change is constant – not a bad thing. And change in the music business is happening at an ever-accelerating pace.”

Eric Alper has been at the forefront of the Canadian entertainment industry for the past 25 plus years and his forward thinking is what keeps him at the top of his field.

It came to his attention there are a lot untrustworthy people offering streaming service additions that are really just scamming the artists and conceived a plan to help solve that problem. While discussing this Eric says “I’m excited to offer Spotify promotion and playlisting approach that keeps long-term streaming growth and algorithmic cohesion as its primary focus. This means that I will only use real human manual pitching to outlets curated by people who want to hear your genre of music, and to outlets that would be programming your song in lists with similar independent artists and marketing those lists to audiences who would be looking for music like it.”

Alper plans to use the digital streaming service algorithms to help put the artists music in spaces where listeners would expect to hear it, resulting in a lower skip rate. He uses his almost-decade long experience in third party playlists as a way to teach discovery algorithms that your song should be suggested to more listeners who like similar artists.

“It’s been my experience that as a result of this, there will be a longer period of growth on your track and a higher chance of it reaching people who will become real fans.” Eric goes on to say “My mission is to make the data that independent artists have access to on their streaming platforms as usable as possible, reflecting real growth from reaching actual people as opposed to inflated fake numbers. While the digital marketing landscape is constantly shifting and changing, I will be adapting to chase the same goal of bringing your music to the people who will love it.”

Eric’s list of accomplishments is a tribute to his excellence and dedication to the creators of music , from indie artists to established veterans and superstars. He has been a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 155 JUNO Award nominated-albums (and 14 in 2023), including 43 JUNO Award, 58 Canadian Folk Music Award, and

Eric Alper126 Maple Blues Award-winning albums, and is also truly honoured to work with some of the biggest and most important artists of our time.

For more on Eric Alper and the new service visit: thatericalper.com

Features
Music
Eric Alper
Month: Aug 2019
REAY Butterfly Tongue Revisited Aug 09
Why Isn't There A Grammy For Best PR Team? Aug 09
Bruce Cockburn New Instrumental Album Crowing Ignites Aug 09
BTW Amadou & Mariam and Blind Boys Of Alabama, Matthew Chaim, The… Aug 02
Katherine Penfold Sweetest Thing Aug 02
Dropped Because of Laziness Aug 02
Kate Gillespie - From Toronto to Nashville to New York Aug 02
Month: Jul 2019
Several Nails In The Coffin For Spotify Jul 26
Grammy-Nominated Hayes Carll Announces New Tour Dates Jul 26
Swedish Group The Magnettes Got the ‘Shakes’ (Falling in Love) Jul 26
This Is What You Need As An Artist! Jul 19
The Musicians Hall of Fame Class of 2019 Jul 19
You’re the Boss! Jul 12
BTW-Kete Bowers, Heather Bambrick, Waingro, Altameda, Tome, Go North Music… Jul 12
The Best Slots Devoted To Music Jul 12
Andy Kim Celebrates 50 Years Of The Archies Sugar, Sugar Jul 12
Tommy James is ALIVE! Jul 12
Month: Jun 2019
BTW Scattered Clouds, Kardinal Offishall, Bruce Cockburn, Honey Harper,… Jun 28
Marshall Potts That’s How it Starts Jun 28
Do Your Research And Plan Ahead Jun 28

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 50
  • Page 51
  • Page 52
  • Page 53
  • Current page 54
  • Page 55
  • Page 56
  • Page 57
  • Page 58
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers