Well, the tech guys want us to believe that the algorithm is that magic thing that can actually predict the future in the big data world. Maybe in a George Orwell future, it can, but I really don’t want to live there.
I got this idea for this text from a press release of another company doing a site with an algorithm that goes on the mood. In this case for sync placements. For me, this feels like 2010 when several companies did the same thing. If you really want that search engine to go top Spotify then find the people that just want mood playlists. And yes, sad playlists are the most popular right after workout playlists. The problem that is now occurring on Spotify is that the audience is not really listening to the music they just use it as background music on other things. It’s like the music in the ceiling of the supermarket. It’s there but no one cares what it is; you are too busy shopping.