I guess many of us that work in the music industry are failed musician. My first band was not even a band. We were incredibly young and started a band even though we could not play any instruments. Instead, we played air instruments to our favorite songs. Cute yes, but there is one thing here. The first thing we did before we even rehearsed with our air instruments, was to take a band picture. To be honest to get the right location and background and pose took so long that we missed our first rehearsal and we had to get home before curfew. And the second rehearsal we looked at the pictures and the girl that sang was not pleased because the guys in the band looked better than her. In the third rehearsal, we went to take new pictures.
I have just gone through 100 applications for my new festival, Future Echoes. I started to see a trend. Many of the pictures were blurry or out of focus. Another thing was that the artist was not in the whole picture. It was like a gallery of modern art. A place where you really don’t know what the art is, or if you are staring at the radiator and no art at all.