Bif Naked, the multi-Gold and Platinum-selling Canadian rock star, author, songwriter, manager, producer, human and animal rights activist is packing a punch towards pain in her new single, “JIM”.
“This is a song about loss, really,” she shares. “It’s the quintessential story of discovering a betrayal, and “JIM” is that villain. “It’s totally about pain, and facing it head-on. It’s about that disillusionment we all feel when someone turns into an imposter.”
Accompanying the release is “JIM”s official video which reveals Canada’s ‘Princess of Everything’ in her rightful throne, reigning rock supreme and as strong as ever. The track lands ahead of her forthcoming album, CHAMPION — her eleventh studio release.
Watch “JIM” here: