I was talking to a local politician. Suddenly they started to brag about some local act and told me that this artist will get somewhere because they signed a record deal with a company abroad. Yes, the person was middle-aged; they usually are. The truth is that signing a record deal is not the same as it was in the eighties. Still many people that are not familiar with the music industry or haven’t worked in it for the past five years still see a record deal with glittering eyes. To be honest it’s so far from that.
First, that record deal they were bragging about we don’t know anything about it. A foreign record label can be anyone putting up a homepage and buying some streams. In fact, most of them are that way. There are very few companies that have the power and money to make the global campaigns that are needed.