Thirteen years ago I was out shopping at Canadian Tire on a Saturday – a tradition in our country. I bumped into an old colleague of mine from the nightclub days who was on his cell phone when he saw me and said to the person he was talking to that I was the one he needed to ask ‘the question’.
He handed me his cell phone and this very Southern drawl came across the line from Bruce Elrod in South Carolina, who had resurrected Cashbox Magazine in the USA and was looking for someone to run the same thing in Canada. I told Bruce I would only do it if I could own it, never thinking he would say yes.
Bruce Elrod said yes. It changed my life.
And so it began, Cashbox Canada was born.