Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
Pop Songstress Sam Casey Wrestles With the Hurt of a One-Sided Fling on Single “New Company”

Breadcrumb

  • Home
  • Pop Songstress Sam Casey Wrestles With the Hurt of a One-Sided Fling on Single “New Company”
Sam Casey
Fri Aug 12, 2022
Cashbox Canada

Drunk dialing your ex — or, worse, that person with whom you were just in a situationship — is never ever a good idea. And while Canadian pop songstress Sam Casey knows that, first she’s going to wrestle with it for a while (like we all do) in her soulful and starkly honest new single, “New Company”  - check it out on YouTube here:

Slow, smooth, sassy, soul ballad-y, and fresh from her forthcoming New Company EP, the song eventually comes to the foregone conclusion that the embattled narrator needs to find a new man. But just for tonight, she sits with her phone in her lap and fights with herself and an absent paramour –
Well, the clock strikes one
And I’m pissed drunk
I want to call, but I know I’ll fall
Back into your arms
Where I feel most calm
But you’ll mess it up like you’ve always done

Listen on Spotify here: open.spotify.com/track/5oEGRzJ2SGRJQEbW9GcdbK?si=1a185322b76944e8&nd=1

As the predictable predicament plays out in her head, she eventually decides ‘So, I want some new company/ I want some new company/ Yeah, I want some new company.’ There’s ambiguity blurring at the edges, however, and so we’re not entirely sure – and the narrator might not be either – whether this is what she truly wants.

Because of just how realistically Casey captures this internal monologue, it’s not surprising that it’s based on one of her actual experiences. “‘New Company’ was written in my university dorm room,” she says. “I was involved with someone at the time, and we mainly saw each other after 1:00 in the morning. I was hoping for something more and, after a few months, I realized that he was never going to give me what I needed in a relationship.”

One of her diary entries became the inspiration for the lyrics, and an interesting beat she had found on the Internet served as the catalyst. “I voice-recorded myself singing the page from my diary over the beat and showed my best girlfriends that night,” Casey recalls. “That diary entry became the chorus of ‘New Company’ and prompted me to pull from my journals for almost every song I’ve written since then.”

“New Company” comes with a freshly minted official music video — an experience that felt surreal to create, the Toronto-based artist reveals. “This being my first music video for an original song, I was extremely excited to place a visual to my lyrics for new and old listeners,” she shares. “In the video, we feature the more melodramatic aspects of my character as she leaves a fight with her ‘wheel’ and drives home through the city only to see an angel-like figure — untamed and floating through the street — near the end of her trip.”

In all, going through the process of turning her feelings into both a song and video allowed her to move on from the crappy situationship — as well as the low self-esteem the one-sided fling had engendered.

“Since I wrote ‘New Company,’ I’ve been in three somewhat healthy relationships,” she reveals. “I can confidently say that, as soon as I started really loving myself and looking in the mirror like, ‘Oh girl, you are so funky and fresh today’ or ‘Damn, Sam, your personality is super unique and that’s a GOOD thing,’ I was truly able to demand what I deserved and not be afraid to lose someone if they couldn’t give that to me.”

itsmesamcasey.com

Reviews
Album
Sam Casey
Month: Jul 2021
Trevor Owen Singer/Songwriter Trevor Owen Releases ASL-Enhanced Videos and debut of And…
Tommy John Ehman Country Singer/Songwriter Tommy John Ehman is All About the Journey with “Road…
Sharkorama Indie Rocker Sharkorama Invents a 'Wicked Machine' in His Basement
Gabriella Verdugo Pop Singer/Songwriter Gabriella Verdugo Is Out to “Finish Strong” with New Single
Raina Krangle Folk Singer/Songwriter Raina Krangle Takes You On A Road Trip With “West Coast…
 JJ’s Music Retaliation Rocker JJ’s Music Retaliation Ushers In My Blue Beat
Robinson Kirby Folk-Rock Duo Robinson Kirby Dub 2021 the “Summer of Love” with New Feel-Good Single…
Sammy Jackson Award Winning Artist Sammy Jackson Sings Regret So Sweet in New Release “…
YNG Travs Rapper YNG Travs Pays Homage to Hometown of Montreal with New Single, “For My City”
 Steve Paul Simms Canadian Roots & Blues Singer/Songwriter Steve Paul Simms is “Rolling”…
Michelle Creber Vancouver's Michelle Creber Captures a Picture-Perfect Day with “Feels Like…
Cameron & Crawford Cameron & Crawford Reminisce In Their Joy-Filled New Single, “This Time, This Place…
Astral Gates It’s Time to Open the Astral Gates on “Devil In A Silk Dress”
ANLIL Forget Ghosting… Toronto Sad Girl R&B Pop Artist ANLIL Haunts with “Phantom”
Adrienne Nye There Are No "Lonely Days” with Folk-Pop Artist Adrienne Nye's New Single

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 42
  • Page 43
  • Page 44
  • Page 45
  • Current page 46
  • Page 47
  • Page 48
  • Page 49
  • Page 50
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers