Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
I Guess Boundaries Actually Make You Think Of What You Are Creating

Breadcrumb

  • Home
  • I Guess Boundaries Actually Make You Think Of What You Are Creating
Peter Åstedt
Thu Mar 23, 2023
Peter Åstedt

I was just looking at the new trend in Sweden “EPA-dunk” which you can say is like you mix punk music with bad disco stuff from the 90s. More or less find yourself a pretty bad loop and just go for it. Fill it up with a lot of lyrics about drugs, parties, and sex and you have done your first EPA dunk song. It’s really nothing new it was the same when I was young, bad homemade stuff that we shared on cassette tapes back then like Eddie Meduza or Nerf Herder. And the same topics as well, nothing really new under the sun and to be upset about..

The phenomenon though has another side that is interesting. The leading artist in this genre has been doing it since 2017, but the first hit came in 2022 that really spread like a wildfire on TiktTok. The interesting part is that he releases a song every week or even two and has been doing so for the past years.

The formula right now is just to throw it on the wall and see if it sticks. If it does not stick, just throw some more and keep throwing. Since today’s algorithms work that way, it’s actually the best way to do it. And of course, the quality won’t be that good. And I have several examples of artists doing just that, releasing one or two songs a week. Never good songs, but hey the algorithm sees that you are alive.

I meet a songwriter a couple of years ago that was bragging that he had over 6000 songs written. No one had even bought one or used one as an artist, he just had 6000 written songs. I listened to three of them and let's say that the artist that releases a song a week is actually more talented than this dude. These three were total crap and they were the best according to him.

Here is the problem it’s not hard to write 6000 songs if they don’t have any quality. I can probably do that in two months. But what is the point? Sure, if you had 6000 excellent songs that is a whole different story. Usually though when people have big amounts of songs just laying around it’s a warning sign.

One thing I learned when I went to become a scriptwriter was, you write and then you rewrite. And then you rewrite again, and again and again. Same here a song needs to go through quite many processes to become an iconic song. No, this stick-to-the-wall stuff will have a shelf life of three months and then they are gone. And with the new AI technology, almost anyone will be able to do it.

We have had YouTube now for 18 years and we are still going to Netflix to see new tv shows. Anyone can now actually do their own TV show. The technology is very cheap and with a good idea, you should be able to do it. So why hasn’t it happened? It costs money to produce really good shows and the pros who do shows sell these to co-operation like Netflix. Still, there should be some cool ideas that can be done for a low sum. Monty Python is not that costly to do. They had a lot of props that you can easily find in the thrift store. Was it that the Monty Python gang was so incredibly talented that no one can do a tv series like that? Or was it that they actually worked a lot with the material before they even got down to filming the stuff?

It's not hard to do small video clips about sodas on TikTok and get an audience, but it will never hold the quality of being iconic.

I guess boundaries actually make you think of what you are creating. Right now, it’s too damn easy to just create something and through it out there. 

Editor’s Note: Peter Åstedt has been working in the music industry for over 35 years. He has started record labels, distribution systems, and publishing companies. Peter also runs several major showcase festivals and is an advisor for INES and co-founder of MusicHelp/Discover Sensation. He has worked with the Top Ten most streamed songs and had music on both the Olympics and Super Bowl. Peter has currently taken up the seat of Station Manager of Cashbox Radio, working with MD, PD and station owner, Sandy Graham. In 2021, he worked as the European Consultant for Heal the Earth – An Earth Day Celebration. His latest venture is a new Showcase Festival in Sweden, Future Echoes futureechoes.se/ which is about to launch the newest edition in Canada in 2024, Future Echoes Toronto. Peter is a Managing Partner and Editor of the legendary Record World International and also sits on the Board of Directors for the Canadian-based charity, The Drive Foundation.

Features
Music
Peter Åstedt
Month: Dec 2021
We’ll Be Right Back After This Short Break! Dec 24
JUNO-Nominated Toronto Tabla Ensemble Revs Up for 2022 with New Song, “Encore… Dec 17
Light Organ Records Whisks Canadian Audiences on a Nostalgic-Yet-… Dec 17
Cellist Margaret Maria Releases Where Words Fail - Music Through Healing… Dec 17
Skip The X-Mas Song Dec 17
Electronic Artist & Producer Ensures It’ll Be A Very Vibin’… Dec 17
The Band’s Classic Fourth Album, Cahoots 50th Anniversary Edition… Dec 17
Cashbox Radio Christmas & Holiday Pick Hits Pt. 2 Dec 10
Country Artist Lisa Richard Gives Ode to the Spirit of Christmas with… Dec 10
Great Big Sea Co-Founder Séan McCann Releases New Single “10,000 Miles… Dec 10
Nothing Will Be Perfect! Dec 10
Jesse Cook Combines Spanish Guitar with Modern Trap & 808… Dec 10
Tommy James Welcomes You To His Rock Party! Dec 10
Jonny Dovercourt Releases Season 2 of Any Night of the Week: A… Dec 10
Waves That Stray Exposes the Vulnerability of Self-Reflection with… Dec 03
The Honeyrunners Release New Music Video For“Ghosts” That Will Make You… Dec 03
Peter Astedt Explains It Has To Be Good! Dec 03
Reggae Legend Jay Douglas Goes Big-Band with Soulful New Holiday… Dec 03
Cashbox Radio Christmas & Holiday Pick Hits December 2021 Dec 03
The Tradition Continues…Andy Kim Christmas Live Concert Massey… Dec 03

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 25
  • Page 26
  • Page 27
  • Page 28
  • Current page 29
  • Page 30
  • Page 31
  • Page 32
  • Page 33
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers