Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
Fredericton's Run The River Uses AI Completely For Rock & Roll 'Punch The Dark' Video

Breadcrumb

  • Home
  • Fredericton's Run The River Uses AI Completely For Rock & Roll 'Punch The Dark' Video
Run The River
Fri Dec 15, 2023
Cashbox Canada

In a groundbreaking move at the intersection of music and technology, Run The River has harnessed the power of artificial intelligence (AI) to create their latest music video “Punch The Dark.” Check it out on YouTube here:

The innovative band, known for pushing the boundaries of rock and roll, collaborated with cutting-edge AI algorithms to generate visually stunning and conceptually rich visuals that complement their unique sound. By leveraging AI in the video production process, Run The River has not only demonstrated a commitment to embracing emerging technologies but has also pioneered a new era in the music industry – to lean into AI, not run (pardon the pun) away from it. The result is a mesmerizing and unprecedented audio-visual experience that seamlessly blends the band's musical prowess with the limitless possibilities offered by artificial intelligence, marking a significant milestone in the evolution of music and visual storytelling.

Get ready to groove with another timeless rock & roll track brought to life by Run The River, featuring Joel Manchester on lead vocals and rhythm guitar, Chris Furlotte on drums, Rick Couture on bass with fantastic backup vocals, Ed Legge on lead guitar and excellent backup vocals, and Ross Kinney on keys.

Out now, 'Punch The Dark' stands as an anthem for bad days. The track commences with a dramatic opening driven by piano and guitars, giving you that span of a second to wonder what the next instrumental twist will be – exactly where the cheerful melody with classic rock & roll elements gets all your attention.

Listen on Spotify here: open.spotify.com/track/1iqNODvbcy1TujmcCbO4P7

With a chorus that screams "No, I'm not giving up this time", 'Punch the Dark' is close to the heart for frontman Joel Manchester. "It is an anthem for bad days, difficult experiences, and insurmountable odds when you just need to sing out that things aren’t over yet", explains the singer and songwriter.

Joel penned this song as a response to his own struggles with mental health, specifically battling through periods of depression and the weight of negative thoughts. He aimed to create a chorus that could serve as a remedy for those poisonous, pessimistic mindsets. The song's theme contrasts with its overall feel—upbeat, positive, and bright.

'Sometimes I can feel the earth spin
It’s like I’m barely holding on
I’m heading off into some kind of chaos
Any plans I had are dead and gone
It might be my last time around
But I’m not giving up without a fight
Sometimes you gotta show em what your made of
Punch the dark until you see the light'

It's crafted in an energetic pop-rock style, featuring powerful guitar work and a determined, rhythmic heartbeat that underscores the message of resilience - a Run The River formula. Drawing inspiration from a diverse array of musical influences, their sources of inspiration span the enduring legacy of Canadian rock icons The Tragically Hip, the timeless rock of Queen and The Beatles, and the rebellious spirit of 90s pop punk exemplified by bands like Blink 182 and Green Day.

Never shying away from experimenting with genres and letting that influence shine through, the band confesses to being obsessed with the writing process and rarely gets together without several new tunes in the works.

Emphasizing contagious melodies, an unwavering commitment to excellence, and commanding vocal prowess, Run The River emerges as a dynamic force in the realm of Canadian rock bands. Their essence is rooted in a profound passion for sharing music and a collective desire to harmonize through the beautiful journey of life by pouring their hearts into their songs.

runtherivermusic.com

Reviews
Album
Run the River
Month: Jun 2021
Marc LaFrance Releases New Single “Northern Lights” with Proceeds to Support Our Troops Marc LaFrance New Single “Northern Lights” Released with Proceeds to Support…
 Joey Nowyuk #1 Chart-Topping & Award-Winning Alt-Rocker Joey Nowyuk Releases New…
Elina Filice Elina Filice Releases an Ode to Queer Youth for Pride Month with New Single, “…
Month: Jul 2021
Bill Wood - When the Summer Comes Bill Wood - When the Summer Comes
Arcana Kings Heard Across the CFL, NHL & More, Bagpipe Rockers Arcana Kings Lead the…
Arsenal Mills PEI Blues Rockers Arsenal Mills Releases Song About Love Called "…
Dutchman Rockers Dutchman Have Arrived And Are On The “Run Run Run”
Joy Chapman Country Artist & Guinness World Record Joy Chapman Goes For It with “Could’ve…
Calumet Phoenix, Arizona's Funk Outfit Calumet Infectious Drops Soul Single “…
Fresh Breath Canadian Blues Rockers Fresh Breath Deliver Real, Raw Truth in “World Gone…
Lucy Dreams Vienna, Austria Pop A.I. Trio Lucy Dreams Source a Sense of Peace in Outer…
Delyn Grey Canadian Alt-Rocker Delyn Grey Cuts Off the Cynics in New Single, “Daddy’s Love”
Finny McConnell Photo Credit Ron Boudreau Leader of Celtic Punk Icons The Mahones’ Finny McConnell Announces First Solo…
Siobamm Toronto Rocker and Roller Derby Star Siobamm Crushes “Bones” with New Single
Shannon Dooks Toronto Singer/Songwriter Shannon Dooks Eschews All “Doubts” in New Single

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 40
  • Page 41
  • Page 42
  • Page 43
  • Current page 44
  • Page 45
  • Page 46
  • Page 47
  • Page 48
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers