Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
The Tik Tok Death

Breadcrumb

  • Home
  • The Tik Tok Death
Peter Åstedt
Fri Jul 24, 2020
Peter Åstedt

Another clickbait headline.Yes, I have been experimenting with things like that. But the whole new world that we see after COVID-19 is starting to be interesting.

I'm in a secret forum with other colleagues in the music industry and there the chatter right now is much how lower Spotify still is in their payment per stream. At the same time, Spotify just launched that you could have one account for two people to the price of one. That will not get more money into Spotify to raise the other. And as many have said the streams are going down during the crisis since people have stopped listening to music to work and from work, since they’re not commuting that much at this time.

The other thing I have seen a lot is how the major companies have embraced Tik Tok, all of them have employed people that are experts on this new App. We can also see that they are cheating for artists on the platform. I saw moderate Swedish artists that no one knows about and they are averaging a couple of hundred streams on Spotify (with extra help from the recordable wink wink). Suddenly, her American label has put in, so she has over 2 million followers on Tik Tok, though she really has done nothing new.

Another big label builds special camps for their artist to go and learn from Tik Tok stars and of course make collaborations. And yes, Doja Cat is one of the stars that come from this new fun App.

It all feels like okay, 2020 is here, let's get rid of the old stuff. Facebook is for old people. I mean people. Instagram is for the hipsters that think they’re cool but now it is actually too old. Twitter is just going down and just alive due to for celebrities. No, the younger generation that you can find some shit music on is available on Tik Tok.

Still, will it come back and bite their ass? Just a few days ago, India just banned Tik Tok and a couple of other Apps. They said they were dangerous. Instead, it's more about the incidents in Himalaya where India and China are not exactly good friends. Suddenly this app becomes political. Even Trump considers banning Tik Tok,  a guarantee that he will have two million younger kids in front of the White House threatening to kill his whole generation. And what about that he should close Twitter just a couple a weeks ago, has he forgotten about that?

Now to the point. Okay there is absolutely no proof that Tik Tok is sending data to China. No proof that Spotify does it either. Neither proof of  Zoom doing it. I had a meeting with some Chinese record label people and nothing that secret or any political stuff. Mainly a trading thing with festivals, but all of them declined to have the meeting on Zoom. Instead, they use a whole other app. an old one that I have forgotten but still exists. In my third meeting, I had to ask why they did not go for Zoom. The answer was simple if you talk china does not do it in the chine partly own apps. They will get the data.

I guess right now the big labels are in turmoil and just seeking out short-lived careers. Who blames them fast money seems to be the thing! But when they invest so hard in this App and then suddenly it gets banned or even the Chinese get the info to use against them. Yes, what can they do against an artist that uses the freedom of speech, yes let them sink or disappear on the channel they have their fans? Or they can use blackmail to tell how the company has cheated or prove fake numbers, even if they are not fake numbers.

Yes, the channels have now become political bats, and that environment and artists should be edgy, good luck with that.

Editor’s Note: Peter Åstedt has been working in the music industry for over 30 years. He has started record labels, distribution systems, and publishing companies. Peter also runs several major showcase festivals and is an advisor for INES and co-founder of MusicHelp/Discover Sensation. He has worked with the Top Ten most streamed songs and had music on both the Olympics and Super Bowl. Peter has currently taken up the seat of Station Manager of Cashbox Radio, working with MD, PD and station owner, Sandy Graham. His latest venture is a new Showcase Festival in Sweden, Future Echoes scheduled for February 18-20, 2021.

Features
Music
Peter Åstedt
Month: Jan 2021
JUNO Nominated Canadian ‘Sweetheart of Swing’ Alex Pangman Releases New… Jan 15
Art Podell - From Café Wha? To the Troubadour Jan 15
David Pomeranz – You’re the Inspiration Jan 15
BTW - Art Bergmann, Phantom High, Matthew Cardinal, Diana Krall, Andrea… Jan 08
Top Music Industry Trends To Watch In 2021 Jan 08
McCartney Three Is Number One Jan 08
This Is The Turning Point Jan 08
Happy Birthday Elvis! Jan 08
Gerry Marsden You’ll Never Walk Alone Jan 08
Month: Dec 2020
Happy New Year from Cashbox Canada Jan 01
Here’s to a Better 2021 Jan 01
I’m the Grinch of Christmas Music Dec 25
Christmas and New Year’s 2020 Let’s Find The Rainbow Dec 25
Due to Popular Andy Kim Christmas Special Airs Again on Christmas Eve,… Dec 25
The Best of Times and The Worst of Times - 2020 Edition Dec 25
Global Sensation Yohio Releases New Single "Undo" From 3rd Album Dec 18
Consultants Are the New Management Role Dec 18
Canada’s ‘First Lady of the Classical Guitar’ Liona Boyd Wants to Wish You a… Dec 18
Award Winning Classical Guitarist Emma Rush Releases “Wake the Sigh” Dec 18
Charley Pride Time To Kiss An Angel Good Morning Dec 18

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 35
  • Page 36
  • Page 37
  • Page 38
  • Current page 39
  • Page 40
  • Page 41
  • Page 42
  • Page 43
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers