Skip to main content

Maverick Ad

Home

Main navigation

  • Home
  • Cover Stories
  • Features
  • News
  • Reviews
  • Cashbox Legacy Awards
  • Past Covers
  • Weekly Archive
Don’t Fear The Mistakes. Just Do The Right Ones.

Breadcrumb

  • Home
  • Don’t Fear The Mistakes. Just Do The Right Ones.
Peter Åstedt
Fri Feb 26, 2021
Peter Åstedt

One of the bands I work with once said, “Better to do something than do nothing at all”. Another quote is the circus owner Phineas T. Barnum that said, “There's no such thing as bad publicity”. Of course, in the worst situations, there is bad publicity and doing things totally wrong. In most cases, it’s not. And I feel many withhold themselves just by being afraid making a mistake.

Doing nothing is really safe, I can admit that. Progression wise though it’s pure stupidity. Without taking chances you are not going further. My biggest successes have been through mistakes. Also, a lot of knowledge comes from making mistakes. There is a difference between making mistakes and making mistakes.

I sent out a newsletter today. It was very fast because I had just two hours between two different quite important panels and today was the last day we could get the letter out before we got new numbers to send to in our mailing system. Of course, I had to put things together in no time. No chance to double-check. Not even the links and spelling were just through the spelling program.

So, I had a choice. Send it off and see it as a promotion thing. Or just abandon the opportunity to make some noise for my festival?

I was more like, well if there are any mistakes, who cares? it’s just one of the hundreds of newsletters that I send out in a year. And the promotion is more important than the safety of having someone going through it. And in a newsletter that is over three pages long, there will be mistakes, especially when you don’t have time to proof read and just copy and paste and adding things.

Off it goes. And of course, I see an error in the header that is not corrected by the spelling program just as it went off. Well, what the heck it’s not that it can be misunderstood just a wrong letter.

That is the thing, if I feared the mistake there would be no promotion. In today's media, everything goes very fast. I worked for a company that had that problem. The boss was a very weak leader and afraid of any mistakes. By that, we only sent out two press releases a year, of course, went through 20 people for corrections and proofing. The problem was that it never went well because people tended to forget about the company in all these times that went by each message. In the fast lane we live in today you just have to go ahead in more cases than just sit on the break.

Then a mail came in from an artist that has applied to the festival. With just the line “Please spell right”. The funny part is this is an artist we booked for another festival I worked with. He and his so-called manager was a pain in the ass the whole time so we never rebooked him. They didn’t understand jack shit about how the industry worked. He was a running joke in the booking department of old farts that shouldn’t be playing music any longer. He used to be a big artist in his home country, but that was over thirty years ago, and he still thinks he is some kind of star. With 197 followers on YouTube, I rest my case.

Of course, this is a real mistake. Just give me a reason to reject your application and you get rejected. I even deleted his address from the system, so he won’t ever get any mail about opportunities that we give out from time to time.

So I leave you with another line that one of the talented bands I work with wrote “I'd rather be wrong if they are right.”

Features
Music
Peter Åstedt
Month: Jul 2020
Fergus Hambleton – Where Do We Go From Here? Jul 31
Placing A Lot Of Hope On My Musician Friends Jul 31
Toronto Tabla Ensemble Are Having a Party with Some Unexpected Guests! Jul 24
BTW - Julia Stone, Sacre, Linda Carone, Twin Flames, The Chicks, YaSi, Audra Santa… Jul 24
Fresh Breath - The Award-Winning Canadian Alt-Folk Rock-To-Blues Duo Frets… Jul 24
The Tik Tok Death Jul 24
The Legendary Neil Diamond Releases 5 Hot August Night Albums August 7 Jul 24
BTW Aretha Franklin, Snoh Aalegra, Humble, Donovan Woods, Leanne Tennant,… Jul 17
Businesses Without New Knowledge And Network Will Go Under Jul 17
Legendary Award Winning & JUNO Nominated Canadian Reggae Master Jay… Jul 17
After Years on the Road Country Singer/Songwriter Greg Rider Wonders if Love… Jul 10
JAMES COHEN AND THE PRAIRIE ROOTS ROCKERS Offer New Video For “These Long Nights… Jul 10
7 Questions with DeeDee7 Jul 10
Top 100 2020 CBC Searchlight Finalist Alexis Lynn Says “I Can’t Relate” In This… Jul 10
Ned LeDoux – Dance With Your Spurs On from ‘Next In Line’ Jul 10
The Mega Festivals Are Over! Jul 10
BTW -Alvarez Kings, Sven Gali, The Texicana Mamas, Buju Banton, Skydiggers,… Jul 03
If You Would Like To Have A Chance To Be Successful You Need This! Jul 03
Frank Zappa Celebrates 50th Anniversary with New Unreleased 70-Song… Jul 03
Newly Remastered Releases Johnny Cash Mercury Recordings of Johnny Cash… Jul 03

Pagination

  • First page « First
  • Previous page ‹ Previous
  • …
  • Page 40
  • Page 41
  • Page 42
  • Page 43
  • Current page 44
  • Page 45
  • Page 46
  • Page 47
  • Page 48
  • …
  • Next page Next ›
  • Last page Last »

CEO/PUBLISHER/EDITOR IN CHIEF
SANDY GRAHAM

email:sandygrahamemg@gmail.com 

Canadian Journalists:

Contributing Journalist - Canada and Global
Don Graham
email: dongrahamwriter@gmail.com

Contributing Journalist - Canada and Global
Lisa Hartt
email: lisahartt87@hotmail.com

Contributing Journalist - Canada 
Michael Williams
email: greydread@gmail.com

 

 

 

 

International Journalists:

Contributing Journalist - Sweden
Malin Osth
email: malin@musicdays.se

Contributing Journalist - Sweden
Jonas Tancred
email: jonas@musicdays.se

Contributing Journalist - USA
Rob Durkee 
email: rockster2746@gmail.com

 

 

 

 

 

 

Web Developer/Technical Support
Chris Wardman

email: info@chriswardman.com
website: chriswardman.com

Cashbox Cover Design and Graphic Artist
Jain McMillan

email: jainmcmillan@gmail.com

Contributing Photographer 
Tracey Savein - South Paw Productions
southpawproductions@rogers.com

 

 

 

Footer menu

  • Home
  • Features
  • News
  • Reviews
  • Cashbox Archive
  • Issue Archive
  • Past Covers